Fundamentals
  • Funnels Reporting Illustration

    A Deep Dive into Funnel Reporting for Games

    Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A well-configured funnel gives insight into which of these steps lose the most players, whether your paths to conversion are optimized, and whether your players are progressing through your game as intended. The aim of this […]

  • Time-Saving GameDev Tools

    Time-Saving Tools for Mobile Game Developers

    If you’re anything like us, you’re already thinking ahead to 2017. How will you lower acquisition costs, improve engagement and drive more purchases? Where will you find the time? From basement to studio, game developers manage a growing remit of technical skills… yet the hours in a day stay fixed. For sure, there are thousands of time-saving apps […]

  • Piggy Bank

    Monetization Tips for Mobile Games in 2017

    Speak to anyone in the mobile gaming industry and the topic of conversation will always turn to one thing: monetization. Who can blame them? Statista predict that mobile games will generate $40.6 billion in revenue by the end of 2017. That’s more than double Facebook’s 2015 revenue. Not a number to sneer at. Perhaps more noteworthy […]

  • Common GameAnalytics Questions

    6 Game Analytics Questions: Answered by Data Scientists

    Over the past 4 years, we’ve responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. We’ve decided to put together a list of the 6 questions that are most often sent our way and provide a more detailed investigation and answer for each of them. We hope […]

  • chinese-gamers-behavior

    Chinese Gamers: in-game behaviour of players from China

    During the last few years, the Chinese market has become a massive opportunity for game developers. There are 550 million active smartphones and tablets in the country, and every one of them has an average of 5 games installed. The key questions to answer, therefore, are about the players: How do Chinese players compare to […]

  • FTUE

    Tips for a Great First Time User Experience (FTUE) in F2P Games

    Someone has chosen your app over the 1,500,000 other apps in the App Store or on Google Play. That’s fantastic! The next couple of moments after a user downloads a free-to-play (F2P) game are critical. Users are fickle and it takes a compelling introduction to keep them coming back. Worse yet, the cost of downloading […]

  • Soft launching games

    Softly Does It: 3 steps to mastering your game’s soft launch

    In one of the largest supermarket outlets in the whole of the UK, just down the road from where your humble blogger lives, sits a kitchen. Built in plain sight, this bizarre little pantry feels a somewhat curious companion to the seemingly endless run of aisles selling all the goods you’d expect a supermarket to […]

  • game development metrics

    15 Metrics All Game Developers Should Know by Heart

    Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. These numbers are relatively straightforward and measure concrete actions. More complicated metrics includes things like churn, Average Revenue Per Paying User (ARPPU) […]

  • Game Analytics Metrics For Marketing

    5 Game Analytics Metrics To Consider For Selling More Games

    Did you know game analytics metrics can be used for more than just improving your games? They can also be used for selling more of those games. You’re probably already familiar with the five game analytics metrics I’m about to reference. But what I’m hoping you’re not already familiar with is how those well-known metrics […]

  • All you need to know about KPIs Banner

    Everything you need to know about interpreting KPIs

    As independent game designers, we generally want to focus on creating games. Sales and marketing related domains often feel foreign to us. Yet, to make a living, we do have to think as a company sometimes. Once we know how to make games, we have to learn how to market and sell them. On a […]