• iMessage App Store Games

    iMessage Games: New Opportunities for 2017

    It’s an exciting time when a platform or feature creates new opportunities with which you can make games. As a developer, being first to market can prove lucrative as there is much lower competition. However, this doesn’t come without risks; if the platform fails then your game and the investment you’ve made is wasted. The […]

  • How to Make an iMessage Game (and why)

    What’s the deal with iMessage games? With iOS 10, developers are now creating games that are directly integrated with iMessage. This seamless, inherently social play style is viral by nature with built-in engagement and retention mechanics. If you’re not already building for the iMessage App Store, it’s a channel to watch. In this post we’re […]

  • Time-Saving Tools for Mobile Game Developers

    If you’re anything like us, you’re already thinking ahead to 2017. How will you lower acquisition costs, improve engagement and drive more purchases? Where will you find the time? From basement to studio, game developers manage a growing remit of technical skills… yet the hours in a day stay fixed. For sure, there are thousands of time-saving apps […]

  • Common GameAnalytics Questions

    6 Game Analytics Questions: Answered by Data Scientists

    Over the past 4 years, we’ve responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. We’ve decided to put together a list of the 6 questions that are most often sent our way and provide a more detailed investigation and answer for each of them. We hope […]

  • 5 most common mistakes of data analysts

    This is a guest post by Peter Fodor, the founder of AppAgent, a service for mobile developers who are launching a game or app but need help with marketing and user acquisition. Did you know that there are 1,736,111 Likes on Instagram; 284,722 shared snaps on Snapchat; and 590,278 swipes on Tinder every minute of […]

  • Softly Does It: 3 Steps to Mastering your Game’s Soft Launch

    In one of the largest supermarket outlets in the whole of the UK, just down the road from where your humble blogger lives, sits a kitchen. Built in plain sight, this bizarre little pantry feels a somewhat curious companion to the seemingly endless run of aisles selling all the goods you’d expect a supermarket to […]

  • 15 Metrics All Game Developers Should Know by Heart

    Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. These numbers are relatively straightforward and measure concrete actions. More complicated metrics includes things like churn, Average Revenue Per Paying User (ARPPU) […]

  • Game Analytics Metrics For Marketing

    5 Game Analytics Metrics To Consider For Selling More Games

    Did you know game analytics metrics can be used for more than just improving your games? They can also be used for selling more of those games. You’re probably already familiar with the five game analytics metrics I’m about to reference. But what I’m hoping you’re not already familiar with is how those well-known metrics […]

  • All you need to know about KPIs Banner

    Everything you need to know about interpreting KPIs

    As independent game designers, we generally want to focus on creating games. Sales and marketing related domains often feel foreign to us. Yet, to make a living, we do have to think as a company sometimes. Once we know how to make games, we have to learn how to market and sell them. On a […]

  • Pong

    Games and Analytics: A look through time

    The fear of losing the fun of your game when you start implementing analytics is ever present. But taking a look at the classics from which most developers get their inspiration, will reveal seamless ways of integrating game design and analytics. One of the problems when you start looking at data for your game is […]