Guest Posts

ASO for Google Play

ASO for Games on Google Play: Get 53% More Installs

Outline One of the most popular questions we get is how to lure more traffic for Google Play app. We decided to showcase a simple text optimisation for an indie game app with a small amount of installs. Read and learn quickly! Disclaimer: Unfortunately, we can’t disclose the name of the game but all the […]

Mobile Metrics and KPIs

50+ KPIs to Measure Your Mobile Game or App

What Are Mobile KPIs? So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance […]

Match-3 Video Ad Retention

Rewarded Video: Retention Impact in Match-3 Games

Editor’s note: the following article is a guest post from Yaniv Nizan, co-founder and CEO of Monetization Measurement Platform, Soomla. The original report is available to download here: video ads retention study in mobile games (PDF). The Purpose of this Study Rewarded video ads can have a positive or negative impact on retention – depending who you ask. […]

Data Visualization in Games

Data visualization augments cognition. Data visualization provides new insights; data visualization teaches the reader. Games, at their core, are all about learning: spatial, temporal, motor, and sometimes even intellectual. You learn how to play within a game’s rule-set, and to improve you learn. Once you completely master a game to the core, it ceases to […]

Create your Push Notification Strategy

Earlier, I covered why it’s important to send good push notifications to your users and how to do it. Now you know how to craft valuable messages for gamers, it’s time to take a step forward and learn about how important the underlying notification strategy really is. Maybe you’re wondering: Why bother with push notifications? […]

Best Practices for Push Notifications in Mobile Games

Editor’s note: this is a guest post from David Xicota, former Co-Founder of Gamedonia, and current Studio Director of GSN Games. You can reach him on Twitter @davidxicota So, What’s the Right Way to Send Push Notifications? Sending messages via push has become a business standard in mobile games. “Hey! Your pets miss you.” To […]

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