Guest Posts

5 Effective Behavioural Economic Monetization Patterns

Behavioural Economics is a fascinating offshoot of economics, which explores psychology of decision making process of customers. Over the years I have been testing and reviewing numerous mobile games and apps in different genres. While I enjoy deconstructing and analysing different aspects of the digital products, on-boarding, core loop, social, meta, PvP etc. Monetisation patterns […]

Blackbox spin level

Design to Share: How Viral Sharing Works in Blackbox

A note from Ryan: If you’re reading this chances are you’re a part of a larger iOS or design community I’ve been quietly learning from for quite some time. I owe you a great deal and I think it’s my turn to start giving back and sharing more. Here is the first of a few […]

Idle Game Mathematics

The Math of Idle Games

This article was originally posted on Kongregate’s Developer Blog. Part I I’ve given a few talks in the past about the appeal and general mechanics of idle games, but what if you actually wanted to make one? Theory and patterns are nice, but there’s some complicated math running behind it. And how on earth do […]

ASO for Google Play

ASO for Games on Google Play: Get 53% More Installs

Outline One of the most popular questions we get is how to lure more traffic for Google Play app. We decided to showcase a simple text optimisation for an indie game app with a small amount of installs. Read and learn quickly! Disclaimer: Unfortunately, we can’t disclose the name of the game but all the […]

Mobile Metrics and KPIs

50+ KPIs to Measure Your Mobile Game or App

What Are Mobile KPIs? So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance […]

Match-3 Video Ad Retention

Rewarded Video: Retention Impact in Match-3 Games

Editor’s note: the following article is a guest post from Yaniv Nizan, co-founder and CEO of Monetization Measurement Platform, Soomla. The original report is available to download here: video ads retention study in mobile games (PDF). The Purpose of this Study Rewarded video ads can have a positive or negative impact on retention – depending who you ask. […]

Load more