The 5 Essentials of a Top Performing Game App Store Page

With more than 500 games submitted to the App Store every day, it’s hard to imagine a more competitive environment to get noticed. That’s why every little improvement to your listing is particularly important. With an average conversion rate of 4.47% (for games on the iOS App Store), even the smallest of changes can be hugely […]

How to Grow a Gaming Community (When You Don’t Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody reads you. Nobody knows you! How do other game developers get those thousands of followers? 2 years ago, no one knew me either. I was terrible at communication, and I didn’t like it. Back then, I had failed a company, largely due […]

Live Ops Strategies for Free to Play Games

Launching a new game is an undeniably exciting moment. After putting in the hard work, imagination, and effort that goes into a new title, you get to send it out into the world. But really, the work has barely begun, especially if you’re launching a free to play or F2P game that’s monetized based on […]

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your target audience personally? Know their playing habits, what they like and don’t like about your game and online gaming in general, any similar interests and related activities, demographics and location, and whatever other tidbits that […]

Analytics Storytelling

How to Tell a Story with your Analytics Reports

Analytics reports or presentations are generally not the most exciting thing ever – after all, they are usually just a bunch of numbers and maybe a few graphs on a page. However, it’s all a matter of perception – data can be really interesting when it’s presented in a compelling fashion. And dare we say […]

Mobile Game Trailer

The 9 Dos and Don’ts of Game Trailers

Editor’s note: as we discussed in Marketing Your Indie Game on a Zero-Dollar Budget, your game’s trailer is one of your most powerful marketing assets. Whether it’s for your website’s visitors, who want to get a sense of how the game feels, or more importantly for the press, who will use it to decide whether they want […]

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