Methods
  • User Analytics Persona

    How To Create User Personas As Unique As Your Audience

    Do you sometimes wish that you could get to know every one of your players and the members of your target audience personally? Know their playing habits, what they like and don’t like about your game and online gaming in general, any similar interests and related activities, demographics and location, and whatever other tidbits that […]

  • Analytics Storytelling

    How to Tell a Story with your Analytics Reports

    Analytics reports or presentations are generally not the most exciting thing ever – after all, they are usually just a bunch of numbers and maybe a few graphs on a page. However, it’s all a matter of perception – data can be really interesting when it’s presented in a compelling fashion. And dare we say […]

  • Mobile Game Trailer

    The 9 Dos and Don’ts of Game Trailers

    Editor’s note: as we discussed in Marketing Your Indie Game on a Zero-Dollar Budget, your game’s trailer is one of your most powerful marketing assets. Whether it’s for your website’s visitors, who want to get a sense of how the game feels, or more importantly for the press, who will use it to decide whether they want […]

  • Businessman in a Game

    Launching a Mobile Game Business (Part 2)

    Editor’s note: This is the second of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry. In this series, Anthony gives sage advice for anyone looking to break into the sector and launch their own mobile game business. To view part 1 of this series, click here. Step 4: How To Get Users So, […]

  • Creating a Game Business

    Launching a Mobile Game Business (Part 1)

    Editor’s note: This is the first of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry. In this series, Anthony gives sage advice for anyone looking to break into the sector and launch their own mobile game business. To view part 2 of this series, click here. Why these early consideration matter Since the launch […]

  • No Budget

    Marketing Your Indie Game On A Zero-Dollar Budget

    Why Marketing Your Game is Essential Most indie games are not profitable. There are plenty of great games that come out all the time, and as you know, making great games is not enough to sell them. It’s true for all kinds of creations and products. You can rarely rely on what you make to […]

  • Funnels Reporting Illustration

    A Deep Dive into Funnel Reporting for Games

    Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A well-configured funnel gives insight into which of these steps lose the most players, whether your paths to conversion are optimized, and whether your players are progressing through your game as intended. The aim of this […]

  • 8 ways of spotting and fixing the reasons why players are leaving your game

    The following article is based on a previous one we published on the GameAnalytics blog: 16 reasons players are leaving your game, which you can find here, written by Nathan Lovato. This article has been trending on our blog, and it’s a hot topic among developers who are looking to optimize their user experience. Considering this, we’ve […]

  • How to identify whales in your game

    Monetization has been a hot topic in the games industry over the past years, ever since the rise of free to play games. How to optimize monetization, how to define correct pricing buckets or how to better convert players are just a few of the widely discussed questions concerning the topic. In this article, however, […]

  • The 7 Deadly Sins of Mobile User Acquisition

    App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from the crowd takes some work. Most game developers will need to spend some marketing dollars on paid user acquisition in order to be successful. Below are the seven deadly sins of mobile user acquisition, and […]