Best practices

Designing Custom events

Design events are intended to provide deeper insights about the unique, custom actions players take in your game: those that are not a part of the core metrics and therefore not automatically tracked by GA. Design events can be used to track multiple types of data in your game like tutorial completion, battle results or […]

A/B testing with Custom Dimensions

So, you’ve setup your custom dimensions and now you want to see whether picking the wizard or the knight affects player behavior? Below we’ve outlined where to look, and what useful insights you can find. How do the two dimensions compare when we look at which users finish more levels? Let’s look at the data […]

iOS guide for app submission

If you are building for the iOS platform and you are using one of our official SDKs the game will be using the iOS IDFA as the user ID for distinguishing unique players. The IDFA is fetched from the client via the AdSupport.framework and as a result you will need to declare it during the […]

Using Custom Dimensions