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Written by Om Tandon

5 Effective Behavioural Economic Monetization Patterns

Behavioural Economics is a fascinating offshoot of economics, which explores psychology of decision making process of customers. Over the years I have been testing and reviewing numerous mobile games and apps in different genres. While I enjoy deconstructing and analysing different aspects of the digital products, on-boarding, core loop, social, meta, PvP etc. Monetisation patterns […]

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10 Common App Marketing Mistakes

Written by Peter Plachta

The 5 Essentials of a Top Performing Game App Store Page

With more than 500 games submitted to the App Store every day, it’s hard to imagine a more competitive environment to get noticed. That’s why every little improvement to your listing is particularly important. With an average conversion rate of 4.47% (for games on the iOS App Store), even the smallest of changes can be hugely […]

App Marketing

10 Common App Marketing Mistakes

Overview As of 2017 you can find almost 5.3 million iOS and Android mobile apps in App Stores which makes mobile app marketing a huge challenge for new mobile app developers and mobile app marketers. The mobile apps market is highly developed and an increasing challenge for developers with Google Play adding almost 50 000 […]

Blackbox spin level

Design to Share: How Viral Sharing Works in Blackbox

A note from Ryan: If you’re reading this chances are you’re a part of a larger iOS or design community I’ve been quietly learning from for quite some time. I owe you a great deal and I think it’s my turn to start giving back and sharing more. Here is the first of a few […]

9 Popular Mobile Game Ad Formats (And How To Use Them)

Advertising is part of nearly every mobile experience, and whether or not you personally approve of it, it’s becoming standard for most mobile games. After all, it’s a billion dollar industry. And if you’re going to do it, you should do it well. Ads should be well-placed, high quality, and in just the right amounts […]

Meet us at Gamescom 2017 in Cologne!

Gamescom 2017 is at the door; from the 22nd – 26th of August we will be at the popular event in Cologne. We’re looking forward to meeting you there to share some of the cool new features we’ve been working on over the past year. Come find us at booth C-024a, in Hall 2.1 (shared […]

An interview with Voodoo games

Breaking into Mobile Games Publishing: An Interview with Voodoo

Thanks for taking the time to talk to me Hugo, could you kick things off by describing a little about Voodoo, yourself, and what drew you into the gaming industry? Sure. My name’s Hugo and I’m currently a Publishing Manager at Voodoo. I met the co-founders, Alex and Laurent, 4 years ago when the company […]

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