How does your game stack up against the rest?
Benchmarks allow you to compare your games’ performance to that of all the other games in the GameAnalytics’ network, giving you the context you need to make informed decisions that can improve your game. Benchmarks gives you an understanding of the markets your game is represented in and its performance.
To calculate benchmarks we have analyzed the distribution of values for each metric across the GameAnalytics’ network of more than 5200 active games spread across more than 20 genres. As our data represents a close reflection of the games’ market, this feature will give you an understanding of how you fare against the competition and help guide your development efforts.
When can I use it?
Benchmarks is a separate category in Dashboards and will provide you with reports based on calculations relevant to platform and genre. Any game can use the Benchmarks reports but to make sure you get the most out of it, we recommend you connect you game to the relevant app store. This allows you to see breakdowns by each genre along with the overall benchmarks across all games in our network.
How does it work?
The report show how your retention (day 1, 7, 28 and 90), conversion rate, ARPDAU, ARPPU and average session length stack up against the other games in GameAnalytics’ network.
We calculate the benchmarks based on percentiles, which ranks games by each metric value from highest to lowest, and shows you the percentage below (or above) which your game falls. This method weeds out outliers in the data, so you can be sure the comparison is relevant and valid.
Let’s say your game’s day 1 retention falls within the top 25% of the GameAnalytics network, however your conversion is in the bottom 25% of games. Since it’s clear you’re nailing it on retention, a good strategy would be to focus your development efforts on converting players to monetizers.
Of course, each game is different in mechanics and monetization strategies. So, if our benchmarks show that your game is doing poorly on ARPPU, maybe that’s because most of your revenue comes from in-app advertising. Therefore, your ARPPU being in the lowest percentiles, shouldn’t be a concern.
The benchmarks are updated every quarter.