Email reports

Our email reporting feature is great for when you don’t necessarily want to login everyday to check the latest data in your game. We provide a range of KPI metrics that give you a good overview of your game’s performance.

The reports can be received daily, weekly or monthly. You can sign up to receive as many reports on as many games as you like. The email will group all your games together, so we don’t flood your inbox.

You can change your email report subscriptions in the User settings panel available from the sidebar menu.

The KPI metrics we provide in the email reports are the following:

Daily report

The daily report will always give a summary of the metrics for the previous day.

  • Daily Active Users (DAU) : total number of unique active users on the day targeted by the report
  • Installs: the number of unique users observed for the first time for your game by the GA servers on the day targeted by the report
  • Conversion to Paying: the number of players that made their first in-game purchase on the day targeted by the report
  • Paying Users: the total number of unique paying users.
  • Retention Day 1: the percentage of players that first started the game 1 day before the date targeted by the report, and then came back on the day targeted by the report
  • Day 7 Retention: the percentage of players that first started the game 7 days before the date targeted by the report and then came back on the day targeted by the report
  • Total Revenue: total amount of revenue generated for the day targeted by the report. All valid currencies provided are converted to USD
  • ARPDAU: Average Revenue per Daily Active User during the day targeted by the report. All valid currencies provided are converted to USD
  • ARPPPU: Average Revenue per Paying User during the day targeted by the report. All valid currencies provided are converted to USD

Weekly report

The weekly report will always give a summary of the metrics for the previous calendar week.

  • Weekly Active Users (WAU): total number of unique active users for the week targeted by the report
  • Weekly Installs: the number of unique users observed for the first time for your game by the GA servers for the week targeted by the report
  • Conversion to Paying: the number of players that made their first in-game purchase in the week targeted by the report
  • Paying Users (daily average): the average of the total number of paying users over the week targeted by the report
  • Day 1 Retention: For weekly Day 1 Retention, we define a different weekly period, which is the week targeted by the report minus one day. Thus, Day 1 Retention is the percentage of players that first started the game some day within the weekly period defined above and then returned one day later.
  • Day 7 Retention: For weekly Day 7 Retention, we define a different weekly period, which is the week targeted by the report minus 7 days. Thus, Day 7 Retention is the percentage of players that first started the game some day within the weekly period defined above and then returned 7 days later.
  • Total Revenue: total amount of revenue generated for the week targeted by the report. All valid currencies provided are converted to USD
  • ARPDAU: Average Revenue per Daily Active User during the week targeted by the report. All valid currencies provided are converted to USD
  • ARPPPU: Average Revenue per Paying User during the week targeted by the report. All valid currencies provided are converted to USD

Monthly report

The monthly report will always give a summary of the metrics for the previous calendar month.

  • Monthly Active Users (MAU): total number of unique active users for the month targeted by the report
  • Monthly Installs: the number of unique users observed for the first time for your game by the GA servers in the month targeted by the report
  • Conversion to Paying: the number of players that made their first in-game purchase in the month targeted by the report
  • Paying Users (daily average): the average total number of paying users per day, over the last 30 days
  • Day 1 Retention: For monthly Day 1 Retention, we define a different monthly period, which is the month targeted by the report minus one day. Thus, Day 1 Retention is the percentage of players that first started the game some day within the monthly period defined above and then returned one day later.
  • Day 7 Retention: For monthly Day 7 Retention, we define a different monthly period, which is the month targeted by the report minus 7 days. Thus, Day 7 Retention is the percentage of players that first started the game some day within the monthly period defined above and then returned 7 days later.
  • Day 30 Retention: For monthly Day 30 Retention, we define a different monthly period, which is the month targeted by the report minus 30 days. Thus, Day 30 Retention is the percentage of players that first started the game some day within the monthly period defined above and then returned 30 days later.
  • Total Revenue: total amount of revenue generated for the month targeted by the report. All valid currencies provided are converted to USD.
  • ARPDAU: average revenue per daily active user, over the days in the month targeted by the report. All valid currencies provided are converted to USD.
  • ARPPU: average revenue per daily paying user, over the days the month targeted by the report. All valid currencies provided are converted to USD.
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