Next level insights. Game-changing data.
Discover what it takes to make chart-topping hits with global performance benchmarks for all key metrics, and aggregated data from more than 140,000 games.
Trusted by 60,000+ gaming studios
See all performance tiers, top to bottom
Track and benchmark KPIs like Retention, Engagement, ARPPU, or CPI. Compare your own performance to the market, and optimize your games based on real data.
Global insights, at the player level
Get a high-level snapshot of the entire global market, or refine your analysis by region, country, device type, or even IAP spending habits. Whatever works for you.
All of the app store genres, plus some
Hone in on the types of games that actually matter to you. With pre-aggregated metrics for all App Store gaming categories, and more than 80 additional sub-genres.
Use without caution
GameAnalytics
Sub-genre Taxonomy
Hypercasual
- Hypercasual
- Puzzle Idle .io Simulation ASMR Timing Traversal Physics Shooting Spatial Crafting Matching Drawing Trivia Sports Racing Other
Casual
- Arcade
- Platformer Idler Shoot'em Up Other Arcade Tower Denfense Board Games
- Lifestyle
- Interactive story Music / Band
- Puzzle
- Action puzzle Match 3 Puzzle Other Puzzle Coloring Games Trivia Games Hidden Objects Word Games
- Simulation
- Adventures Tycoon / Crafting Animal / Pet Vehicle / Flight Other simulation
Mid-core
- Shooter
- Classic FPS / TPS Snipers Tactical Shooter Other Shooter
- RPG
- Fighting MMORPG Survival
- Card games
- Card Battler
- Strategy
- Multiplayer Battle Arena Other Strategy
- Sports
- Arcade Sports Realistic Sports Other Sports
- Racing
- Arcade Sports Realistic Sports
Benchmarks features
Filter out the noise
App store and sub-genres
Flexible filtering for app store genres: Action, Adventure, Arcade, Casual, Puzzle, Board, Card, Casino, Trivia, Word, Multiplayer, Role Playing, Simulation, Strategy, Racing, Sports and 50+ sub-genres.
Data for all core metrics
Whether you care about retention, engagement, or monetization - we have you covered with all core metrics: D1-D7, D14, D21, D28, D60 and D90, Session Length, Session Count, Playtime, Conversion, ARPPU, ARPDAU.
4+ years of historical data
Unearth trends all the way back to 2016, for all genres and metrics. Get a view of an entire year, a specific half, or a certain quarter. With the freshest data, updated every day.
Different visualizations
Get a fresh perspective with different visualisations: 1.) time series for studying seasonal trends, 2.) heatmap for picking out core stats, and 3.) stacked bar charts for a market snapshot.
Advanced filtering
Get the answers you need with our new filtering capabilities. Filter by region, platform, or spenders, with powerful filtering options.
Several performance tiers
Compare "standard" games to "superstars" with aggregated data for the top 2%-5%, all the way through to the bottom 25% of real-world performance data.
Our data
Network stats
Benchmarks is brought to you by GameAnalytics, the world’s leading analysis tool for game developers.
All-time integrated games
119,000+
Unique monthly players
800 million+
Cross-title monthly players
1.5 billion+
Average monthly sessions
24 billion+
Sub-Genre Snapshot: Tower Defense Games
Thinking of developing a Tower Defense game? Learn what kind of KPIs you should be aiming for, and see a few of the rising stars that entered the market in 2020.
Don't take our word for it
Hear what our customers have to say
GameIntel helps us inform our decisions with real market insights, keeping us connected not just to our closest competitors, but to the overall industry and the changing behaviour of players.
Thanks to GameIntel we can better see competitive KPIs and adjust our strategies.
With GameIntel, we now have a much clearer idea of the KPIs we should be targeting before launch, saving our studio time and money in the long run.
GameIntel helps us make informed decisions when iterating our designs. We use it to see what our competitors are testing and how different genres are performing. It speeds up our product research, meaning we now have more time to do what we love most - making great games.