Why game UI matters Maybe you want to help the players find their way through the menus. You may also want to increase your sales. Regardless of your goal, you can achieve it all by using the principles of design the right way and measuring the impact of your changes. We want people to find their […]
Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. These numbers are relatively straightforward and measure concrete actions. More complicated metrics includes things like churn, Average Revenue Per Paying User (ARPPU) […]
Thanks for taking the time to talk to me Hugo, could you kick things off by describing a little about Voodoo, yourself, and what drew you into the gaming industry? Sure. My name’s Hugo and I’m currently a Publishing Manager at Voodoo. I met the co-founders, Alex and Laurent, 4 years ago when the company […]
Advertising is part of nearly every mobile experience, and whether or not you personally approve of it, it’s becoming standard for most mobile games. After all, it’s a billion dollar industry. And if you’re going to do it, you should do it well. Ads should be well-placed, high quality, and in just the right amounts […]
What Are Mobile KPIs? So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance […]
It seems that forty-two is not only the answer to "life, universe and everything". It is also the answer to your monetization strategy. Read these 42 tips that Yaniv Nizan has to share on making your game profitable.