Guest Posts

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

Co-authored with Steven Gaston This post was originally featured on Gamasutra In part 2 of this post (in case you missed, Part 1 here), as promised we will cover how to set up external usability tests, preparation done at developers’ (client) and research agencies end, see how internal and external UX designers work in sync combining their final observation & […]

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

Co-authored with Steven Gaston User experience design has become the mainstay of creating intuitive and rewarding offline, online digital experiences, be it across web, apps physical products or more recently GAMES. Most top tier gaming companies big or small (be it PC, mobile or console) like Blizzard, Riot, Sony, EA, Zynga, King, Ubisoft, Gameloft understand this scenery change […]

Advanced UX Prototyping and Playtesting (Without the Code!)

The question I ask is – can we go beyond? Every UX, Game, Product designer aspires enhancing prototypes to map the complete user flows, not just bits and bobs. This article is divided into Tactical and Strategy layers. I will cover the former first. As an UX Director, I have to continuously work on both Tactical and Strategy sides of UX with my […]

World-Map-Illustration

A Map of Worldwide Mobile Gaming Markets in 2017

The mobile games market is growing at a fast speed (52% during 2016 according to Newzoo), making it a truly a global area of business. However, as is in any other global business, there are differences in consumer needs, desires and behaviors. It is crucial for any mobile games company to learn about these differences […]

Top 5 Game Engines for Beginners

It’s no secret that creating a stellar game from scratch is no easy feat – it’s comparable to climbing Mt. Everest, in fact. Remember the movie Grandma’s Boy where the main character, Alex, was basically producing his own game with triple-AAA level graphics and gameplay for the Xbox console? And when J.P. was shown a […]

5 Effective Behavioural Economic Monetization Patterns

Behavioural Economics is a fascinating offshoot of economics, which explores psychology of decision making process of customers. Over the years I have been testing and reviewing numerous mobile games and apps in different genres. While I enjoy deconstructing and analysing different aspects of the digital products, on-boarding, core loop, social, meta, PvP etc. Monetisation patterns […]

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