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UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

Co-authored with Steven Gaston This post was originally featured on Gamasutra In part 2 of this post (in case you missed, Part 1 here), as promised we will cover how to set up external usability tests, preparation done at developers’ (client) and research agencies end, see how internal and external UX designers work in sync combining their final observation & […]

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

Co-authored with Steven Gaston User experience design has become the mainstay of creating intuitive and rewarding offline, online digital experiences, be it across web, apps physical products or more recently GAMES. Most top tier gaming companies big or small (be it PC, mobile or console) like Blizzard, Riot, Sony, EA, Zynga, King, Ubisoft, Gameloft understand this scenery change […]

Analytics in Swivel 2D (GameAnalytics Demo Game)

Introduction Like any other software development team, the GameAnalytics SDK team invests time in team-building and in other activities that elevate the team spirit. We participated in a local game jam in late spring where we managed to imagine and implement a simple immersive game mechanic. With a little more work after the event, we […]

Advanced UX Prototyping and Playtesting (Without the Code!)

The question I ask is – can we go beyond? Every UX, Game, Product designer aspires enhancing prototypes to map the complete user flows, not just bits and bobs. This article is divided into Tactical and Strategy layers. I will cover the former first. As an UX Director, I have to continuously work on both Tactical and Strategy sides of UX with my […]

GameAnalytics Meetup #1 (London) – How to Launch a Hit Indie Game

We’re glad to announce that we are back with a new series of meetups and brand new hosts that will proudly represent the game industry. On October 4th we’ll have 3 speakers going through the hard and long path of developing an indie game. What are the challenges? Are there any common mistakes I can […]

World-Map-Illustration

A Map of Worldwide Mobile Gaming Markets in 2017

The mobile games market is growing at a fast speed (52% during 2016 according to Newzoo), making it a truly a global area of business. However, as is in any other global business, there are differences in consumer needs, desires and behaviors. It is crucial for any mobile games company to learn about these differences […]

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