Optimize acquisition with end-to-end player insights
You’re spending more to acquire users, but are they staying, engaging, and spending? Connect your UA efforts to real in-game outcomes.
Track campaign impact with precision
Get a clear view of what’s driving growth. Measure new user conversion by campaign, ad, or network directly in Dashboards to understand how each campaign performs in real time.
Connect acquisition and in-game behavior
Go beyond installs. Use Funnels to see how different campaigns affect retention, engagement and monetization. Filter by campaign, creative and more for a holistic view of your marketing efforts.
Understand your ROAS and ROI
Identify which campaigns bring in high-quality players. Use Cohorts to compare retention, LTV and monetization by source, so you can focus spend where it matters most.
Seamless attribution integration
Connect effortlessly with leading attribution partners to link campaign insights to in-game behavior.
Bridge in-game analytics with advertising intelligence
Pair in-game acquisition data with Ad Insight’s advertising and creative intelligence. Find ads that resonate, benchmark against competitors and fuel growth with data-backed decisions.
Explore Ad Insights
The results speak for themselves,
so do our customers
All customer storiesUser Analysis is a lot easier to use than anything else we've seen so far - and it’s already generating real value without needing a full-time Data Engineer to manage it.
We have several dashboards that enable us to analyze our custom events. But having custom dashboards for specific events is a king for us.
MarketIQ provides our team with powerful tools to analyze ad performance and creative trends. It greatly informs our decision-making when producing creatives and has offered us numerous valuable insights into our UA activities.
GA products help us inform our decisions with real market insights, keeping us connected not just to our closest competitors, but to the overall industry and the changing behaviour of players.
User Analysis is a lot easier to use than anything else we've seen so far - and it’s already generating real value without needing a full-time Data Engineer to manage it.
We have several dashboards that enable us to analyze our custom events. But having custom dashboards for specific events is a king for us.
MarketIQ provides our team with powerful tools to analyze ad performance and creative trends. It greatly informs our decision-making when producing creatives and has offered us numerous valuable insights into our UA activities.
GA products help us inform our decisions with real market insights, keeping us connected not just to our closest competitors, but to the overall industry and the changing behaviour of players.
If you’re going to cancel a game and not lose morale in the teams, you need to be consistent. If you don’t have clear goals it can be demoralising. But with those targets, you can make sure you’re not just relying on your gut feeling and the studio feels the choice was fair.
When we A/B test we ask questions like: When are players leaving the game? For example, the boss in Giant Rush. If we spot that they’re leaving at the same point every time, we know we need to make a change. Small details like that really help.
One of my major frustrations is that the way that data comes in keeps changing between different hardware or consoles. So it might be different from the same data collected from another platform. You end up working with a lot of black boxes. But PipelineIQ is my rock. I know how it works, and I can trust the parameters that I’ve set up with it. It’s nice to have something to come home to.
GameAnalytics gives insight into our players gameplay at a high level and also allows us to dig deep into the data to better expand and balance our content.
If you’re going to cancel a game and not lose morale in the teams, you need to be consistent. If you don’t have clear goals it can be demoralising. But with those targets, you can make sure you’re not just relying on your gut feeling and the studio feels the choice was fair.
When we A/B test we ask questions like: When are players leaving the game? For example, the boss in Giant Rush. If we spot that they’re leaving at the same point every time, we know we need to make a change. Small details like that really help.
One of my major frustrations is that the way that data comes in keeps changing between different hardware or consoles. So it might be different from the same data collected from another platform. You end up working with a lot of black boxes. But PipelineIQ is my rock. I know how it works, and I can trust the parameters that I’ve set up with it. It’s nice to have something to come home to.
GameAnalytics gives insight into our players gameplay at a high level and also allows us to dig deep into the data to better expand and balance our content.