Got a question about your game's data? Ask our analyst.
Our analyst answers real questions from real studios. On video, live, and across our channels. Send us yours and get featured.
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How does it work?
1
Send us your question
Big or small, submit any analytics, UA, retention, or monetization questions through the form below.
Submit a question2
Our analyst picks & answers it
Our analyst reviews the submissions and answers selected questions in video episodes, live office hours, or social Q&As. We might tweak the wording for clarity, but you will remain anonymous.
3
See your question featured
Catch the answers on YouTube, LinkedIn, and our newsletter. We’ll also highlight community takes and follow-ups in future episodes, just like a real call-in show.
Retention, ARPDAU, and reality: Post-launch analytics for games
In the first episode, Allison Bilas (our COO) is joined by Russell Ovans, author of 'Game Analytics' and long-time analytics leader in free-to-play games. Together, they break down what mobile simulation teams should track after launch and how to use data to make better decisions in LiveOps.
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Submit your question
Ask us your toughest data, UA, or gameplay questions. We’ll pick the best ones for upcoming episodes, office hours, and social features, and answer others privately.
Explore top inquiry types and sample questions
Retention & gameplay insights
Questions here focus on understanding whether players are staying, why they’re leaving, and what to fix first. From interpreting retention curves to deciding when to add content or refine the onboarding, these inquiries get to the heart of what keeps a game alive.
‍Examples:
D1/D7/D30 benchmarks by genre · Diagnosing drops in retention · Content vs. polish decisions · Predicting long-term retention from early data · Common retention curve mistakes
Monetization & economy design
Teams often struggle to balance revenue with player happiness. These questions explore hybrid monetization, early economy signals, ad frequency testing, and knowing when your IAP setup is too complex.
Examples:
Early monetization signals · Ideal ad frequency · Is hybrid monetization still best? · ARPDAU targets · Simplifying (or fixing) IAP economies
Soft launch strategy
Soft launches feel simple on paper, but the decisions inside them shape a game's entire future. These questions help studios understand which markets to use, how long a soft launch should last, and when it’s finally time to pivot or pull the plug.
Examples:
Top KPIs to monitor · Choosing soft-launch countries · How long a soft launch should last · Signs it’s time to pivot or kill · What to measure before scaling UA
User acquisition & marketability
Studios want to know how to spend smarter, test faster, and attract the right players, not just cheap installs. These questions dig into early CPI signals, creative testing, soft-launch spend, and whether your ads are bringing in an audience that will actually stick.
Examples:
Healthy CPI ranges · How much budget before killing a prototype · Best ways to A/B test creatives · Identifying if creatives attract quality players · When to start influencer/organic campaigns
Product direction & forecasting
Some questions go a level deeper into predicting outcomes, spotting potential early, and building confidence around tough decisions. These are the “what does this really mean?” questions that we love.
Examples:
Which retention day is hardest to improve · Forecasting LTV early · Understanding scale potential · Knowing if your game can be profitable