Stay ahead of advertising, market and competitor trends

Identify high-performing growth tactics to take your games to new heights with comprehensive mobile advertising and app intelligence.

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Creative Insights

Access a comprehensive database of 3 billion ads to identify the best-performing images, videos, playables, and ad copy - and compare how yours compete. Get granular with all the standard filters, plus call-to-action (CTA), campaign type, engagement metrics, monetization method and much more.

Ad Distribution

Understand successful app’s advertising strategies by analyzing their campaign trends, acquisition channels, target countries, creative specs and audience demographics.

Creative Group

Go beyond single materials and analyze the collaborative relationships between different creative elements. See campaigns grouped by images, videos, and playables to get a combined benchmark or inspiration on how to turn one idea into multiple ad formats.

Downloads & Revenue

Get insight into app and genre performance with a historical overview of downloads, revenue and growth rates. Compare performance over time, and by location, to identify trends in audience behavior, market feasibility and benchmarks to strive towards.

App Comparison

Simultaneously analyze and compare downloads and revenue trends across multiple apps side-by-side, with additional filters for geos, operating systems and monetization method.

Unlock a new level of intelligence

Go beyond standard advertising, market and competitor insights.

Ad creatives tracked

3 billion+

Apps monitored

1 million

Countries covered

148

Ad platforms

28

Game genres and themes

60+

Case study

How MarketIQ transformed Arcadian Lab’s creative and advertising strategies

Arcadian Lab transformed its self-publishing strategy with MarketIQ, gaining instant access to competitor insights, optimizing creative performance, and expanding into new markets.

"MarketIQ provides our team with powerful tools to analyze ad performance and creative trends. It greatly informs our decision-making when producing creatives and has offered us numerous valuable insights into our UA activities."

Asbjoern Soendergaard
‍CEO, Tactile Games

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Get an introduction to MarketIQ and learn how creative insights can boost your user acquisition.

Insights to elevate your user acquisition strategies

All blog posts

Winning mobile game ads: Creative tactics to boost user acquisition

User acquisition for mobile games, as any other area of dveloment and growth, is becoming more complex and critical to get right.

Tomas Hubka

Meet them where they are: Using market research to inform your game ads targeting

Once your game is published, you’re always looking to grow your player base. But it’s not just about quantity; it’s about quality. Acquiring users who genuinely resonate with your game is vital to building a sustainable, loyal player base. Therefore, finding the right audience quickly is crucial when acquiring new users. The faster you identify your core players, the more efficiently you can allocate your marketing budget, maximizing ROI and attracting high-quality players likelier to stick around. So, how do you go about identifying these users, and how has targeting evolved to meet new challenges? The shift in targeting: How privacy changes reshaped the landscape In recent years, user acquisition targeting has undergone quite a shift. Changes to Apple’s Identifier for Advertisers (IDFA) policy have led to a new realm for mobile marketers, affecting the ways you can reach and...

Tomas Hubka