Stay ahead of advertising trends and competitor strategies

Identify high-performing growth tactics to take your games to new heights with comprehensive mobile advertising and app intelligence.

Start free trial Book a demo

Discover top performing ad creatives

Access a comprehensive database of 3 billion ads to identify the best performing images, videos, playables, and ad copy - and compare how yours compete. Get granular with all the standard filters, plus call-to-action (CTA), campaign type, engagement metrics, monetization method and much more.

Decode top apps’ ad strategies

Understand successful app’s advertising strategies by analyzing their campaign trends, acquisition channels, target countries, creative specs and audience demographics.

Unlock winning ad format combinations

Go beyond individual assets - see campaigns grouped by images, videos, and playables to get a combined benchmark or inspiration for turning one idea into multiple ad formats.

Analyze app downloads, revenue and growth

Explore app and genre performance with trends in downloads, revenue, and growth. Compare by time and region to identify patterns in audience behavior, market potential, and benchmarks to target.

New

Multi-app performance, in one dashboard

Seamlessly analyze and compare trends across multiple titles in one view. Auto-generate charts for the titles you follow most, or configure your own to track app and creative data in one view.

Start with a 7-day free trial of MarketIQ

Start for free See pricing

Case study

How MarketIQ transformed Arcadian Lab’s creative and advertising strategies

Arcadian Lab transformed its self-publishing strategy with MarketIQ, gaining instant access to competitor insights, optimizing creative performance, and expanding into new markets.

"MarketIQ provides our team with powerful tools to analyze ad performance and creative trends. It greatly informs our decision-making when producing creatives and has offered us numerous valuable insights into our UA activities."

Asbjoern Soendergaard
‍CEO, Tactile Games

Unlock a new level of intelligence

Go beyond standard advertising, market and competitor insights.

3 billion+

Ad creatives tracked

1 million

Apps monitored

148

Countries covered

100+

Ad networks

60+

Game genres and themes

Book a demo

Get an introduction to MarketIQ and learn how creative insights can boost your user acquisition.

Insights to elevate your user acquisition strategies

All blog posts

Winning mobile game ads: Creative tactics to boost user acquisition

User acquisition for mobile games, as any other area of dveloment and growth, is becoming more complex and critical to get right.

Tomas Hubka

Meet them where they are: Using market research to inform your game ads targeting

Once your game is published, you’re always looking to grow your player base. But it’s not just about quantity; it’s about quality. Acquiring users who genuinely resonate with your game is vital to building a sustainable, loyal player base. Therefore, finding the right audience quickly is crucial when acquiring new users. The faster you identify your core players, the more efficiently you can allocate your marketing budget, maximizing ROI and attracting high-quality players likelier to stick around. So, how do you go about identifying these users, and how has targeting evolved to meet new challenges? The shift in targeting: How privacy changes reshaped the landscape In recent years, user acquisition targeting has undergone quite a shift.

Tomas Hubka