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IAPP serves as a leading global information privacy community. As a not-for-profit organization, it sets benchmarks, provides resources, and supports the privacy profession worldwide. The CIPP/E focuses on European data protection laws, enforcement models, and best practices for data protection.

GameAnalytics has successfully attained the EU ePrivacy Seal, in line with the comprehensive standards set by the European Institute for Privacy and Data Protection based in Hamburg, Germany.

Airbridge is an MMP that specializes in measuring attribution, running campaigns with precision targeting and protecting yourself against ad fraud. It serves as a centralized hub, collecting data from various sources to ensure accurate tracking across your campaigns.

This addition allows you to track and analyse the total time cohorts of players are spending in your game. This is essential for identifying the most valuable cohorts in terms of playtime, which is especially beneficial for ad-driven studios seeking to understand potential ad exposure.

We’ve introduced an improved navigation feature that allows you to sort games based on DAU. This enhancement makes it easy to get to the largest and smallest games in your portfolio, in addition to the other sorting options already available.

We have incorporated filters into saved funnels, ensuring that they’re retained when accessing the saved funnel at a later time. The Real-time Feed now offers the ability to filter events not only by ‘user_id’ but also by build and event type. This enhancement proves particularly valuable when testing new builds, so you can ensure that events are accurately captured and displayed.

The Game Overview page is now the default landing spot for each game in your portfolio, offering easy access to vital performance metrics and SDK integration details. It simplifies game management by providing quick access to settings and controls.

• Funnels have been rebuilt to respond in seconds instead of minutes.
• Explore Tool has been supercharged with many more options for filtering, grouping, splitting the data and aggregating per user or session on all metrics.
• Dashboards now support all query options available allowing the creation of customized views of the specific insights you need to review daily.
• Additional industry insights are now available in a free version of our market benchmarking tool now included within the core GameAnalytics experience.