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Author

Chay Hunter

Game Deconstructions
All
 
 

14 low-budget, highly successful story games

Explore budget-friendly games that prove strong narratives and player choice can drive engagement without flashy graphics.

Chay Hunter

December 5, 2022

Game Design
All
 
 

Fruit Ninja dev talks porting to VR

Learn how Halfbrick tackled VR game design challenges with Fruit Ninja VR 2, from UI adjustments to movement mechanics.

Chay Hunter

December 9, 2022

Game Design
All
 
 

6 (more) narrative techniques to make better games

Take your game’s storytelling to the next level with six powerful techniques for immersive and memorable narratives.

Chay Hunter

October 19, 2022

Game Design
All
 
 

Improving your mobile game with narrative (Pt 1)

Learn how to craft engaging game stories with characters, conflict, and change. Make your game world truly immersive!

Chay Hunter

September 26, 2022

GameAnalytics Updates
All
 
 

Ranking Data for Over 80 Sub-Genres Now Available in GameIntel

Track top-ranking games with 80+ new sub-genres, filter charts by key metrics, and unlock insights with GameIntel’s new affordable pricing tier.

Chay Hunter

November 18, 2021

Marketing & Publishing
All
 
 

How to Keep Players Engaged and Coming Back to Your Idle Game

Maximize engagement in idle games with smart mechanics, rewarding loops, and strategic monetization. Learn key insights and best practices.

Chay Hunter

April 19, 2021

Guides
All
 
 

Finding Our Hyper-Casual Niche - Lessons From Platonic Games

Platonic Games shares how they carved out a unique space in hyper-casual gaming with kawaii-themed mobile games.

Chay Hunter

July 10, 2019

Ads & Monetization
All
 
 

6 Ad Creative Strategies To Nail Your User Acquisition

Learn how to optimize mobile ad creatives with competitor research, creative variations, and A/B testing for better UA results.

Chay Hunter

November 9, 2018

Game Deconstructions
All
 
 

The Viral Potential Of HTML5 Games - Black Snowflake Interview

Discover why HTML5 games are gaining traction, their viral potential, and how developers leverage social platforms for growth.

Chay Hunter

October 24, 2017

Marketing & Publishing
All
 
 

Breaking into Mobile Games Publishing: An Interview with Voodoo

Discover Voodoo’s journey from indie startup to a top mobile game publisher with multiple #1 hits.

Chay Hunter

August 8, 2017

Ads & Monetization
All
 
 

10 Monetization Tips for Mobile Games in 2017

Identify where players drop off and improve retention by tracking player progress with funnel analysis in your game analytics.

Chay Hunter

November 15, 2016

Game Design
All
 
 

Using AI to Supercharge Your Game Art Design

Not only can you create characters using AI, but it can also assist with designing textures, maps, and user interface ideas.

Chay Hunter

August 2, 2023

Game Design
All
 
 

Creating concept art for games, with genAI

While it may not excel at everything yet, AI's prowess in concepting, storyboarding, and ideation has captured the industry's attention. Join us as we delve into the realm of GenAI, exploring its ability to create stunning concept art and assets for games.

Chay Hunter

June 2, 2023

Ads & Monetization
All
 
 

Will big brands buy more gaming ad space?

Could we see brands massively increase their in-game advertising budgets? Despite the promising predictions, some hurdles remain.

Chay Hunter

July 19, 2023

Game Design
All
 
 

How to write perfect dialogue trees for games

One of the key times players get to make a choice is during dialogue. But how exactly do you create and plan all those branching paths?

Chay Hunter

May 22, 2023

Game Deconstructions
All
 
 

Cloudhead Games' advice on jumping into the VR Market

The VR and AR market is a lucrative opportunity for developers looking to switch from mobile games and flatscreen games. But how do you do it?

Chay Hunter

June 2, 2023

Game Deconstructions
All
 
 

How Stumble Guys hit 225m downloads

Stumble Guys has absolutely dominated the charts throughout the Summer. But why have millions of players flocked to the game over a year on?

Chay Hunter

September 2, 2022

Data & Analytics
All
 
 

Top visualizations for game telemetry data

Your data holds a world of secrets about your games. You just need the right visualization to find the insights.

Chay Hunter

August 16, 2022

Marketing & Publishing
All
 
 

Hyper-casual bible: top resources for making a hit game

Short, simple, and satisfying. That’s what goes into a good hyper-casual game. But what else do you need to know?

Chay Hunter

November 15, 2022

Game Design
All
 
 

Six features that turn a hyper-casual dud into a hybrid-casual hit

As hyper-casual games begin to dwindle, devs are looking to layer in more features to increase retention. But which features work best?

Chay Hunter

August 30, 2022

Guides
All
 
 

The game developers' library for marketing mobile games

Marketing your game can be a mountain of a task. But you’re not alone. We’ve rounded up the top articles to help you get your game noticed.

Chay Hunter

August 10, 2022

Ads & Monetization
All
 
 

The Metrics That Make for a Great Match 3 Game – And How to Reach Them

Match 3 games have been popular since the 1980s. And they’re still going strong. We’ve used our Benchmarks+ tool to see what makes them so great.

Chay Hunter

January 7, 2021

GameAnalytics Updates
All
 
 

New Shooter Genres & S/E Asia Filter in Benchmarks+

We’ve added two new genres and one new region to Benchmarks+. And we’re not stopping there. Read up on what’s new, and what’s coming.

Chay Hunter

November 26, 2020

Game Deconstructions
All
 
 

Deconstructing Meta Features In Social Casino Games (With Examples)

We dig deep into what makes a great social casino game, and find out how studying this genres' meta features can improve your titles retention.

Chay Hunter

February 26, 2019

Data & Analytics
All
 
 

A Behavioural Analysis of Chinese Mobile Gamers

We analyze the behaviour of 72 million Chinese gamers across 47,000 different games available on the Chinese app store, sharing engagement and monetization insights for the world's largest mobile gaming community.

Chay Hunter

June 7, 2018

Game Deconstructions
All
 
 

From 0 to 2 Million DAU: An Interview with FRVR

It’s one thing to devote years of your life to building games. It’s another thing altogether to turn these creations into a business success, time after time. In less than 2 years FRVR has gained more than 2 million daily active users. We chat with their founder, Chris Benjaminsen, to draw light on this success.

Chay Hunter

May 18, 2017

Game Design
All
 
 

How To Make An iMessage Game (And Why)

iMessage games are viral by nature with built-in engagement and retention mechanics. If you’re not already building for iMessage, you should be. We provide an in-depth guide as to how to create games for the burgeoning platform, as well as why it pays to be a trailblazer and be among the first on a new service.

Chay Hunter

December 8, 2016

GameAnalytics Updates
All
 
 

How We Built GameAnalytics (An Interview)

To commemorate GameAnalytics turning 5 years old we interview a senior developer who was with us from the start: Nikolaj Pedersen. Check out his story!

Chay Hunter

January 26, 2017

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