Author

Emma Wilkin

How to Encourage More Snacking and Less Feasting

There’s some new research which shows developers which game mechanics encourage players to stick around for longer. Here are the takeaways.

Emma Wilkin

Words Matter – How to Write Compelling Copy to Sell Your Game

Writing is one of the best tools you have to get people excited about your game. So why are so many developers getting it wrong? Here’s our how-to guide.

Emma Wilkin