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Author

Eric Seufert

Ads & Monetization
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Freemium Economics: Commerce at a Price Point of $0

I was inspired to write the book one day after curiosity compelled me to count the total number of words across all posts on my blog. The number was over 100,000, and I reasoned that such a voluble mass of opinion could be easily copied and pasted into a Word document and submitted to a publisher as a book. More than a year later, I realised how silly that notion is; in the end, Freemium Economics was entirely written from scratch.

Eric Seufert

April 8, 2014

User Acquisition
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Two misconceptions about paid user acquisition

Paid user acquisition has nothing to do with the creative vs. wholly data-driven design debate; paid user acquisition occurs outside of freemium and should always be dictated by economic parameters in pursuit of an optimal revenue outcome.

Eric Seufert

November 25, 2013

Marketing & Publishing
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The Economics Of Mobile Game Publishing

In order to build sustainable streams of revenue out of massive hit games, some studios have begun engaging in publishing activities. The reasoning is clear. For more information, check out this article on the economics of mobile game publishing.

Eric Seufert

May 1, 2013

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