Jacqueline Zenn — GameAnalytics

How To Build Killer Dashboards In Game Analytics

Learn how to design game analytics dashboards that highlight key KPIs, uncover trends, and help optimize your game’s performance.

Jacqueline Zenn

9 Metrics You Should Prioritise For Maximum Revenue

Discover the 9 most important metrics to track in your game to maximize revenue, from DAU and retention to ARPDAU and conversion rates.

Jacqueline Zenn

No Mobile Ad Blindness: Making Sure Users Actually Open Their Eyes And See Your Ads

Mobile ad blindness is real—here’s how to design engaging, well-placed ads that actually get noticed and drive revenue in your game.

Jacqueline Zenn

The Best Kept Analytics Secrets Of The Most Popular Games: Great Artists Steal

Discover key analytics strategies top developers use to improve retention, revenue, and player experience in F2P games.

Jacqueline Zenn

Mastering The Art And Science Of A Mobile Game Soft Launch

Master the key steps to a successful game soft launch, from planning and testing to marketing and optimization.

Jacqueline Zenn

Best Practices For In-Game Purchases: Converting Players To Spenders

How can you get the most of in-game purchases? From defining your audience to nailing your path to purchase, we've rounded up all of the best practices.

Jacqueline Zenn

What's The Best Game Engine For You?

What's the best game engine for you? To help you choose, we're narrowed down what you need to consider in an engine when creating your game.

Jacqueline Zenn

Minimum Viable Analytics: Keeping Your Reporting Lean And Mean

Being lean is more just than a tech industry buzzword, it’s a way of life - or at least a smart way of doing business. That applies to many different categories of business, but especially analytics. Here's how to streamline your stress into Minimum Viable Analytics, allowing you to keep your reporting lean and mean.

Jacqueline Zenn

Native Ads In Mobile Games - Everything You Need to Know

Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.

Jacqueline Zenn

SEO And ASO Optimization For Game Developers

For nearly any product you want people to discover online, whether it’s a t-shirt, a gadget, or a mobile game or app, they can all be searched for online, and are easier to find when good SEO has been applied. Let's talk SEO/ASO for mobile games, and how best to get the attention of gamers with optimised terms.

Jacqueline Zenn

The Biggest Mobile Gaming Consumers In 2018 (And Beyond) Are Women

Gaming has often been considered a male-dominated past-time, but no more. The evidence is in, and in many cases women are playing more games than men. With that in mind, here's why 2018 and beyond will be all-important for diversifying your audiences and making products more appealing than the "boy's toys" of the past.

Jacqueline Zenn

Designing Habit-Forming Games

A player who gets used to playing your game through habit will keep coming back, and that's the key to forming a steady community of players in the long run. Here are some tips, tricks, and tactics to help make sure that you're forming games that will have players habitually coming back time and again to keep playing.

Jacqueline Zenn

How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

Jacqueline Zenn

Understanding Your Audience - Bartle Player Taxonomy

We all know that every player is unique and special. It’s nearly impossible to assess and cater to each type of personality and types of players

Jacqueline Zenn

9 Popular Mobile Game Ad Formats (And How To Use Them)

Ad revenue is the lifeblood of we look at the top mobile ad formats and placements and how to use them.

Jacqueline Zenn

How To Create User Personas As Unique As Your Audience

Learn how to put a type of face to your data points by creating user personas that essentially characterize each group or segment of your audience.

Jacqueline Zenn

Live Ops Strategies For Free To Play Games

After you've released a game the work has barely begun, especially if you’re launching an F2P game that’s monetized based on ad revenue and/or in-game purchases. Find out what exactly live game operations are, why they might be the secret to success for F2P games, and how to use the strategy in your own game.

Jacqueline Zenn

How to Tell a Story with your Analytics Reports

Analytics reports are some of the most vital documents that you can produce for your business, so you should learn how to make your data tell a story.

Jacqueline Zenn

50+ KPIs to Measure Your Mobile Game or App

Which KPIs and mobile app metrics are the most important to measure and track. We list 50 of them.

Jacqueline Zenn