Nathan Lovato — GameAnalytics

How to Budget your Mobile Indie Game

Learn how to plan your game budget, estimate costs, and avoid financial pitfalls with expert insights from indie studios.

Nathan Lovato

How To Make Your Game UI Shine & Increase Conversions

Enhance player experience and boost conversions with intuitive, well-designed game UI and UX strategies.

Nathan Lovato

How To Do An Efficient Game Test

Want to improve your game testing process? Learn how to set clear testing goals, embrace player feedback, and use analytics to refine your gameplay before launch.

Nathan Lovato

11 Tips to Speed Up your Game Design Process

Streamline your game development workflow with these 11 expert tips. Learn how to prototype efficiently, write better design documents, and iterate faster to create better games.

Nathan Lovato

Exploring Games from the Creator’s Perspective

Discover an effective process for analyzing games from a creator’s perspective. Learn how to break down mechanics, story, aesthetics, and technology to improve your own game design.

Nathan Lovato

Game Analytics From A Game Designer's Perspective

Game analytics reveal player behavior, helping designers refine mechanics, improve engagement, and create better, more immersive experiences.

Nathan Lovato

How To Perfect Your Game's Core Loop

At the heart of your game’s design, there are core mechanics, and the core gameplay loop. Learn how to fine-tune your core loop to enhance your gameplay. We take a deep dive into the main activities that structure the entire design of your game, tempting your players to engage repeatedly into a looping sequence...

Nathan Lovato

How To Grow A Gaming Community (When You Don't Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers? While there's no one-size-fits-all solution to magically gaining users overnight, we provide tips to get started on growing a community with no initial players.

Nathan Lovato

Our 9 Sound Design Tips to Improve your Game's Audio

We've collected some useful tips to help get your indie game's sound right on a tight budget, from the best third party libraries, to recording your own!

Nathan Lovato

Being Successful in Free to Play Games: Atelier 801 Interview

We got in touch Melanie Christin, the co-founder of Atelier 801, an independent game studio that produced the Free to Play MMO, Transformice.

Nathan Lovato

The 9 Do's and Don'ts of Game Trailers

Your game’s trailer is one of your most powerful marketing assets, and first impressions are everything, so optimising it is all-important. Here are some tips on what you should do - and not do - to provide a sizzle reel that'll have your audience salivating.

Nathan Lovato

5 Tips to Improve Your Game’s User Experience

In a small indie development team, you get to wear multiple hats, and you most likely fix some of your game's UX design issues. That’s why it’s important to know about this vast and deeply interesting domain. That’s also why we’re sharing 5 tips for you to improve your game’s user experience.

Nathan Lovato

Marketing Your Indie Game On A Zero-Dollar Budget

Most indie games are not profitable. Plenty come out all the time, and making great games is not enough to sell them. You can rarely rely on what you make to grab attention. If you’re creating a game and short on cash, this article will give you 5 simple steps to help you become more successful - without big pockets!

Nathan Lovato

Why Habit Formation Is The Key To Long Term Retention

Habit formation is the study of the mechanisms involved in the process of creating habits. It is key to forming steady communities in the long run. Let's take some time to better understand the psychology of habits and how they're useful not just for your game design, but also for user retention.

Nathan Lovato

3 Simple Steps To Improve Your Game’s Graphics

We have a strong tendency to judge a book by its cover. It takes but a split-second for our opinion of a website or any visual design to be tainted. Positively or negatively. Coming up with both an appealing art direction and some efficient UX design is no easy task. We some tips to improve your game's graphics.

Nathan Lovato

Squeezing more juice out of your game design!

Aim to get the most satisfying and emotional ties from your gamers by adding more juice to your game.

Nathan Lovato

Everything You Need to Know About Interpreting KPIs

What are key performance indicators? KPIs are metrics that are used to measure the performance of your games, your products, or your company as a whole. This guide will teach you everything you need to know about them, and how to optimize your KPIs to make your games the very best that they can be.

Nathan Lovato

16 Reasons Why Players Are Leaving Your Game

Players leave games. According to Marc Robinson’s 2013 GDC talk, “On average, less than 40% of players return to a free-to-play game after just one session.” In order to improve player retention you need to understand why players are leaving your game. Here are 16 common causes of player churn.

Nathan Lovato