Om Tandon — GameAnalytics

How to Crack the Match 3 Code?- Part 2

Explore the evolution of Match 3 games, from classic to meta, and discover key strategies for success in this competitive genre.

Om Tandon

How to Crack the Match 3 Code? - Part 1

Explore how Match-3 games are evolving with meta layers, new mechanics, and deeper player engagement.

Om Tandon

How Coin Master Disrupted Social Casino And Pocketed $100M

How Coin Master innovates social casino gaming with slots, raids, base-building, and strong social mechanics for engagement.

Om Tandon

Game UX Style Guide: Why Do You Need One?

Why every game studio should invest in a UX style guide to ensure consistency, improve onboarding, and enhance player experience.

Om Tandon

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

Discover best practices for unbiased UX testing in game development. Learn how to avoid biases and gain real player insights for better game design.

Om Tandon

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

Learn why common UX testing methods are flawed and how to conduct unbiased usability tests for better game design insights.

Om Tandon

Advanced UX Prototyping and Playtesting (Without the Code!)

Learn how to build high-fidelity UX prototypes to test and refine your game before development.

Om Tandon

5 Effective Behavioural Economic Monetization Patterns

Use psychology-driven monetization tactics to increase in-game spending and player retention.

Om Tandon

Marvel Snap, Marvel Contest, CoD Mobile: What makes them a mass market hit?

What does the stellar mass market success of games like Marvel Snap, Marvel Contest of Champions and CoD Mobile share in common? No, it’s not just that they are all popular IP/Franchises. Find out in this guest post from Om Tandon – industry specialist, game consultant and UX Director.

Om Tandon

UX Insights: Golfclash's Swing To Success!

“For the record I don't like golf but Golfclash is a different beast as it grows on you irrespective of whether you hate or love the sport." - Hold on! Then why is Om Tandon still playing this game and, lo and behold, writing about it? Let's find out.

Om Tandon