Sarah Impey — GameAnalytics

Reaching a +40M playerbase: advice from Trihex Studios

Discover how Redcliff City grew to millions of players and what mobile devs can learn from its approach to community and game design.

Sarah Impey

6 games that successfully layer in meta mechanics

See how six games boosted retention by adding meta mechanics to their simple core loops. Learn from their success!

Sarah Impey

Developers Assemble – How to Find and Hire a Game Dev Team

Build your dream game dev team! Find top talent, budget smartly, and assemble the perfect squad for your project.

Sarah Impey

Access All Areas: How to Make Your Game More Accessible

Make your mobile game more accessible with simple changes—subtitles, color options, and assist modes. Reach more players with ease!

Sarah Impey

Masters of Blockchain: Lessons from Axie Infinity

Discover how Axie Infinity pioneered blockchain gaming, enabling players to earn real money while engaging in a thriving digital economy.

Sarah Impey

Adding Subtitles to Your Mobile Game – Dos and Don’ts

Improve accessibility and engagement with proper subtitles. Learn best practices for clear, readable game captions.

Sarah Impey

Customizing Rewarded Ads using Machine Learning – Lessons from Rovio

Learn how Rovio optimizes rewarded ads using AI to balance IAP and ad revenue in games like Angry Birds Dream Blast.

Sarah Impey

Bam, Splat, Kapow: How to use Sound Effects to bring your Mobile Game to Life

Sound effects enhance gameplay, build atmosphere, and improve engagement. Learn how to use them effectively in your mobile game.

Sarah Impey

Using Music As A Core Mechanic: Insights from Amanotes

Amanotes shares expert tips on using music as a core game mechanic and keeping players engaged with rhythm-based gameplay.

Sarah Impey

Could A Subscription Model Work For Your Mobile Game?

Explore the pros and cons of subscription-based mobile games versus traditional ad-based monetization.

Sarah Impey

How To Conduct User Research In The Prototype Stage For Your Game

Learn how to validate your game concept early with user research, A/B testing, and surveys to maximize market success.

Sarah Impey

Finding A Publishing Partner Vs Self Publishing - Everything You Need To Know

Weigh the pros and cons of self-publishing vs. using a publisher, with key steps for each route to launch your mobile game successfully.

Sarah Impey

Creative ways to make your hybrid-casual game more profitable

In-app purchases and advertising aren’t the only ways to generate revenue for your hybrid-casual game. Let’s explore some alternatives.

Sarah Impey

Cybersecurity for Game Developers: Top Tips to Stay Safe

Securing your game and business from cybercriminals doesn’t need to be hard. It mostly comes down to education. Here are our top tips.

Sarah Impey

Game design tropes that don’t translate to VR

What are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these?

Sarah Impey

How to use AI to improve your in-game voice-overs

Using AI for voice acting can help speed up your prototypes, but how well does the technology actually work?

Sarah Impey

Will people play AAA games on mobile?

AAA games are coming to mobile. But will people actually play AAA games on smaller devices? Here’s what we know.

Sarah Impey

Why you should port your mobile game to console or PC

Developing a version of your game for PC or console can help boost sales and reach more players. But is it right for your game?

Sarah Impey

Navigating the World of Matchmaking: Tips for Game Developers

A key component of any multiplayer game is the matchmaker. But what is it? And is there any difference when it comes to mobile?

Sarah Impey

From console to pocket: How to adapt your game for mobile

Adapting your game to mobile is no walk in the park. And yet, Psyonix nailed this perfectly. Here’s what we can learn from them.

Sarah Impey

AI-Driven Creativity: Prototyping Games in the Digital Age

With recent advances, how exactly can developers use AI to help them develop mobile games and speed up the process?

Sarah Impey

Influencer Partnerships: The Key to Expanding Your Game's Reach

Who are the best social media influencers for mobile games? And how can you get in touch with them? We answer just that.

Sarah Impey

The Cost of Entertainment: Are Games Getting Too Expensive?

Have studios become greedy with the games? Or are they under-delivering on their promises? And what can you do to keep your games equitable?

Sarah Impey

5 Steps to Building Discord Community

Discord is now the number one place to go when building a community for your games. But how can you get the most out of this platform?

Sarah Impey

Managing Expectations: The Art of Building Hype the Right Way

You want your players to be engaged with your game, but you don’t want to accidentally break the trust you’ve built up.

Sarah Impey

Creating VR Experiences: Challenges and Solutions for Designers

What are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these?

Sarah Impey

Behind Lifeline's Success: An Interview with 3 Minute Games

Lifeline is a unique game that focuses on using your phone’s notifications to make choices throughout the day. But what made it successful?

Sarah Impey

Exploring Sugartown: Zynga's NFT-Powered Universe

As Zynga releases their first Web3 game – Sugartown – we cover what we know about it and explore the implications for gaming.

Sarah Impey

Kid-Focused Design: The Secret to Engaging 750M Young Gamers

PK XD has over 500 million downloads on Android alone. It gets 30 million views on YouTube every week. And their average session length is 25 minutes a session, with people playing around an hour and a half a day. So what's the secret behind their success? Here's what we know.

Sarah Impey

Adapting to the changing games market: a Zynga spotlight

We dive into Zynga’s strategy and how they recovered from losing half their revenue to rise back to $720 million a quarter.

Sarah Impey

How Tennis Clash scored a golden set

We deconstruct the world’s most popular mobile tennis game – Tennis Clash – to see how they got a grand slam.

Sarah Impey

How to build successful VR games as a solo developer

Building a game is no easy feat. Especially if that game is something as complex as VR. But that didn’t stop Sergio Hidalgo.

Sarah Impey

2023 will be the year of Hybrid Monetization

Hybrid monetization might not be new, but it’s becoming an essential tactic for game studios. So what’s caused this trend?

Sarah Impey

Splitting Point: how Field Trip Z got 45M players on Roblox this year

We’ve picked the brains of Janzen Madsen, founder at Splitting Point and creator of the Roblox experience ‘Field Trip Z’, to get his advice.

Sarah Impey

Top gamification examples in mobile apps

How adding gaming elements in your apps can increase retention, session length, and engagement. With prime examples from the best.

Sarah Impey

Among Us VR dev talks about how to create immersive worlds

Making a hit VR game is a little different from other games. You have to put the player’s experience first.

Sarah Impey

The Metrics Behind Successful Tower Defense Games

How successful are Tower Defense games, which metrics should you focus on and how do you make sure you’ve built the right foundations?

Sarah Impey

How to Create a Press Kit for Your Mobile Game (and Why You Really Should)

A press kit makes it easy for journalists and reviewers to write about your game. Here’s how to put a press kit together and how to use it.

Sarah Impey

Part 2: How to Land a Licensed IP for Your Mobile Game

You know what it is, and you know why it could be beneficial for your game. But how exactly do you land a licensed IP?

Sarah Impey

Part 1: The Pros and Cons of Using a licensed IP

Using someone else’s universe, story or music can draw in more players. But what is IP? And what are the benefits and pitfalls?

Sarah Impey

How to Use Collectibles in Mobile Games to Keep Players Coming Back

Collectibles in mobile games can improve pretty much all your metrics. Here’s our quick guide to weaving collectibles into your core gameplay.

Sarah Impey

A Game Developers’ Guide to Playable Ads

What makes a great playable ad? And what steps can you take to making them? We answer that, and more, in this article.

Sarah Impey

Apple Arcade: What This Really Means For Mobile Game Developers (Updated)

We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.

Sarah Impey

Mobile vs Desktop UI: Key Differences In Design

Mobile games can be been seen on nearly all devices. So when keeping all of these in mind, how can you make your game’s UI work across them all?

Sarah Impey

Taking The Plunge Into Game Dev - Beasts Of Burden Interview

We speak to ex-ustwo developer Toke Barter, about the history of the Beasts Of Burden app, and the challenges they faced on the way.

Sarah Impey

7 Incredible Game Design Examples And Why They Work

Here’s a look at some of the most awesome game design examples, and why they’ve been so effective in capturing gamer’s attentions – and imaginations.

Sarah Impey

Winning Big With Facebook Messenger Games - SOFTGAMES Interview

We talk to Alexander Krug, CEO of SOFTGAMES, and find out how they use GameAnalytics to win big with Facebook messenger games.

Sarah Impey