Boost game discoverability with Ad Insights

Game discoverability continues to be a major challenge for studios of all sizes. With an ever-changing landscape of new policies, data restrictions, and a growing competitive environment, discoverability is the #1 challenge for indie developers and #2 for AAA and AA developers (Game Developer Audience Insights, August 2024).

Creating a successful game is no easy task. From initial concepts to launch day and beyond, it requires continuous testing and iteration to find the balance between creating an enjoyable game and running a profitable business. Keeping a keen eye on the performance of your game is step number one, but to power those insights you need a statistically significant sample size of players to begin with. Bringing us quickly to the first hurdle of game discoverability.

Ad Insights, the creative and ad intelligence tool inside MarketIQ Pro, is built to solve this hurdle. It helps developers and marketers optimize ad campaigns, track competitor strategies, and identify new market opportunities to give games the greatest chance of success.

Your secret weapon for game discoverability

Ad Insights helps you optimize your user acquisition strategies and conduct granular market analysis. It tracks over 160 ad networks and 28 ad platforms across virtually every major mobile advertising ecosystem, giving you access to real-time, granular, and actionable data to compete within the industry.

Find inspiration from new and trending creatives

Review images, videos, playable ads, and copy to keep an eye on market trends and compare how yours compete. Discover the new ideas being tested, favorite the ads and apps that continuously hit the mark, and feed daily insights directly into your next campaign.

Access hyper-granular search and filters

Drill down into specific creative assets with granular search and filtering. Combine filters for your game genre and theme, engagement metrics (views, likes, comments, reposts), ad duration, call-to-action, campaign type (e.g., W2A, App Store Redirects), and more, to pinpoint exactly how your peers are powering their success.

Ad Insights provides our team with powerful tools to analyze ad performance and creative trends. It greatly informs our decision-making when producing creatives and has offered us numerous valuable insights into our UA activities. - Asbjoern Soendergaard, CEO at Tactile Games

Identify the top ad networks, geo-targeting, and distribution channels

Strategically plan your campaigns around high-traffic periods using insights on campaign trends, where competitors advertise, and the ad networks, distribution channels, and ad formats that perform best for them. Find untapped opportunities to optimize your ad spend and fine-tune your creative assets to appeal to specific demographics, emotional triggers, or cultural preferences.

Track how creatives convert to downloads and engagement

Discover how peak ad activity affects bottom-line results and create user acquisition benchmarks by monitoring the downloads, growth rates, and historical performance of competitive games. With the addition of DAU and retention data, you can go a step further and separate the studios that acquire many users from the studios that actually keep them, which is a much sharper signal for who's worth benchmarking against.

Gain insight into monetization strategies

Find apps by monetization method (IAP, IAA, or both) and dig deeper into their strategies with an overview of their SDKs and the top promoted apps within the game. Ad Insights also lets you uncover which apps have similar audiences to yours, deepening your understanding of the market landscape and surfacing potential competitors you might not have identified through direct search.

Track competitor store listing changes in real time

See every store listing change for any app, the moment it happens. Track updates to screenshots, descriptions, categories, downloads, and more, filtered by country and update type, with before-and-after comparisons for full context. ASO teams and UA managers can now spot competitor moves the second they land, rather than discovering them weeks later.

Take it further

Three practical guides to help you get more from Ad Insights:

• How to spot winning creative trends with Ad Insights walks through what to look for in the creatives themselves, feature by feature.
• How to research the mobile games market in 5 steps with Ad Insights covers the full market research workflow, from top charts to audience overlap.
• Best ad intelligence tools for mobile gaming 2026 benchmarks Ad Insights against the wider category.

Ad Insights is part of MarketIQ Pro. Start a free trial to see it in action.