Blog - GameAnalytics

Masters of Blockchain: Lessons from Axie Infinity

Discover how Axie Infinity pioneered blockchain gaming, enabling players to earn real money while engaging in a thriving digital economy.

Sarah Impey

Hyper-Casual in 2021: What to Expect in Eastern and Western Markets

The gaming market boomed in 2020. Especially for hyper-casual games. But will 2021 bring the same level of success? Here's what JoyPac says.

Falko Böcker

What is a Data Warehouse and Why do Hit Studios use them?

Streamline game data with a data warehouse, uncover insights, and improve decision-making for better retention and monetization.

Sara Rubio

How to Create a Press Kit for Your Mobile Game (and Why You Really Should)

A press kit makes it easy for journalists and reviewers to write about your game. Here’s how to put a press kit together and how to use it.

Sarah Impey

Words Matter – How to Write Compelling Copy to Sell Your Game

Writing is one of the best tools you have to get people excited about your game. So why are so many developers getting it wrong? Here’s our how-to guide.

Emma Wilkin

How to Crack the Match 3 Code?- Part 2

Explore the evolution of Match 3 games, from classic to meta, and discover key strategies for success in this competitive genre.

Om Tandon

Everything You Need to Know About Social Media Marketing Memes

Learn how to use memes to boost brand engagement, reach younger audiences, and avoid pitfalls in social media marketing.

Tiahn Wetzler

6 Tips for Running a Game Jam: a Guide from AudioMob

How do you make sure hosting a game jam is valuable for the teams that enter, and your company? AudioMob shares lessons learned from its recent jam.

Will Freeman

Hundreds of articles for game developers and enthusiasts

What good game monetization really looks like

How to think about retention: From early validation to long-term game health

What marketability really means in games and how to test it early