Blog - GameAnalytics

Everything You Can Learn From Fall Guys: Ultimate Knockdown

Fall Guys: Ultimate Knockdown is the game everyone is talking about. But why is it so successful? And what can you learn from it? Here’s what I found.

Jupiter Hadley

How to Calculate CPI, CPC, eCPM and More

Master CPI, CPC, CPM, and more. Understand key ad metrics to optimize your game marketing strategy.

Geetanjali Kaur

Your 101 guide to email marketing to mobile apps

Boost app retention with email marketing. Learn strategy, best practices, and how to maximize engagement.

Anne Verhoeven

Designing battle passes in mobile games: the whats, whys, and hows

What is a battle pass? And how can you use them in your mobile game? I answer that, and more, in this post. (Includes examples from the best.)

Jupiter Hadley

How to calculate ARPU, ARPPU, ARPDAU and more

What do those acronyms really mean? In this blog series, we bust some jargon, explore exactly what these metrics are for, and see how to calculate them.

Geetanjali Kaur