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Data & Analytics
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How to Tell a Story with your Analytics Reports

Analytics reports are some of the most vital documents that you can produce for your business, so you should learn how to make your data tell a story.

Jacqueline Zenn

April 24, 2017

Game Design
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The 9 Do's and Don'ts of Game Trailers

Your game’s trailer is one of your most powerful marketing assets, and first impressions are everything, so optimising it is all-important. Here are some tips on what you should do - and not do - to provide a sizzle reel that'll have your audience salivating.

Nathan Lovato

April 10, 2017

Marketing & Publishing
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Launching a Mobile Game Business (Part 2)

What should you think about when launching a mobile game business? This is the second instalment of a 2-part guide from a veteran of the mobile industry.

Anthony Hurtado

April 6, 2017

Marketing & Publishing
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Launching a Mobile Game Business (Part 1)

Are you looking to launch your own mobile game business? Make sure to sure to check out this 2-part guide. It outlines 6 things you should think about.

Anthony Hurtado

March 30, 2017

Strategies
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5 Tips to Improve Your Game’s User Experience

In a small indie development team, you get to wear multiple hats, and you most likely fix some of your game's UX design issues. That’s why it’s important to know about this vast and deeply interesting domain. That’s also why we’re sharing 5 tips for you to improve your game’s user experience.

Nathan Lovato

March 23, 2017

Data & Analytics
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50+ KPIs to Measure Your Mobile Game or App

Which KPIs and mobile app metrics are the most important to measure and track. We list 50 of them.

Jacqueline Zenn

March 14, 2017

Guides
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Marketing Your Indie Game On A Zero-Dollar Budget

Most indie games are not profitable. Plenty come out all the time, and making great games is not enough to sell them. You can rarely rely on what you make to grab attention. If you’re creating a game and short on cash, this article will give you 5 simple steps to help you become more successful - without big pockets!

Nathan Lovato

February 15, 2017

Ads & Monetization
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Rewarded Video: Retention Impact in Match-3 Games

Explore the effect of rewarded video ads on retention and revenue, backed by data from real mobile games.

Yaniv Nizan

January 30, 2017