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Marketing & Publishing
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Softly Does It: 3 Steps to Mastering your Game's Soft Launch

A successful mobile game launch starts with a strong soft launch. Discover the key steps to gathering player insights, optimizing retention, and ensuring your game is ready for the world.

Keith Andrew

July 21, 2015

Data & Analytics
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How To Do An Efficient Game Test

Want to improve your game testing process? Learn how to set clear testing goals, embrace player feedback, and use analytics to refine your gameplay before launch.

Nathan Lovato

July 3, 2015

Game Design
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11 Tips to Speed Up your Game Design Process

Streamline your game development workflow with these 11 expert tips. Learn how to prototype efficiently, write better design documents, and iterate faster to create better games.

Nathan Lovato

June 11, 2015

Ads & Monetization
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Cracking the IAP Code: The F2P secret devs don't want to talk about

Monetizing free-to-play games isn't just about adding in-app purchases—it requires strategic planning from day one. Explore how top studios structure F2P economies to maximize revenue.

Keith Andrew

June 9, 2015

Game Design
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Exploring Games from the Creator’s Perspective

Discover an effective process for analyzing games from a creator’s perspective. Learn how to break down mechanics, story, aesthetics, and technology to improve your own game design.

Nathan Lovato

May 28, 2015

Data & Analytics
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Everything You Need to Know About Interpreting KPIs

What are key performance indicators? KPIs are metrics that are used to measure the performance of your games, your products, or your company as a whole. This guide will teach you everything you need to know about them, and how to optimize your KPIs to make your games the very best that they can be.

Nathan Lovato

May 12, 2015

Marketing & Publishing
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Why now's the time to get to know your players

Marketing isn’t just promotion. Learn how analytics and player feedback can refine your game, boost retention, and drive long-term success.

Keith Andrew

May 7, 2015

Live Ops
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Why it's important to keep your initial players happy

Early adopters spend more and engage deeper. Learn how the Golden Cohort can drive long-term revenue and shape your monetization strategy.

Insights Team

April 21, 2015