Marketing & Publishing — GameAnalytics

How Homa's LaunchOps team helps you transform your prototypes into Monster Hits

Learn how Homa Games’ team helps developers refine, optimize, and grow their hits.

Homa Games’ Market Intelligence team

5 Reasons Game Devs Should Start Making Hyper-casual Games

Hyper-casual games are quick to develop, low-cost, and highly profitable. Discover why they’re the perfect entry point for new game developers.

Philippe Grazina

How to Keep Players Engaged and Coming Back to Your Idle Game

Maximize engagement in idle games with smart mechanics, rewarding loops, and strategic monetization. Learn key insights and best practices.

Chay Hunter

Everything You Need to Know About Social Media Marketing Memes

Learn how to use memes to boost brand engagement, reach younger audiences, and avoid pitfalls in social media marketing.

Tiahn Wetzler

5 copywriting hacks to ace your mobile game's push notifications

Maximize user retention with powerful push notification tactics that drive engagement and conversions.

David Hartery

How To Position Your Game to Social Media Influencers (Part One)

Learn how to find the right influencers, build authentic collaborations, and use YouTube and Twitch to promote your mobile game.

Mirza Hasanzade

Hyper-casual in a Hyper-competitive Market - Voodoo

Learn how Voodoo develops and publishes hit hyper-casual games, with insights from AquaPark's journey to viral success.

Ioana Hreninciuc

Referral Marketing For Mobile Games: How To Grow Your Game With Referrals

Maximize game growth with referral marketing strategies, from in-game incentives to deep linking for seamless user acquisition.

Ben Meakin

Finding A Publishing Partner Vs Self Publishing - Everything You Need To Know

Weigh the pros and cons of self-publishing vs. using a publisher, with key steps for each route to launch your mobile game successfully.

Sarah Impey

Digital Board Game Companion Apps: The Merge of Physical and Digital Gaming

How digital companion apps are changing board games, from enhancing gameplay to extending their longevity.

Alex Sonechkina

10 Tactics To Drive Game Downloads On A Low Budget

Get expert tips on promoting your game without a big budget—leveraging ASO, influencers, and organic marketing.

Katerina Zolotareva

Design to Share: How Viral Sharing Works in Blackbox

See how Blackbox designed viral sharing mechanics to drive organic growth and player engagement.

Ryan McLeod

Breaking into Mobile Games Publishing: An Interview with Voodoo

Discover Voodoo’s journey from indie startup to a top mobile game publisher with multiple #1 hits.

Chay Hunter

Softly Does It: 3 Steps to Mastering your Game's Soft Launch

A successful mobile game launch starts with a strong soft launch. Discover the key steps to gathering player insights, optimizing retention, and ensuring your game is ready for the world.

Keith Andrew

Why now's the time to get to know your players

Marketing isn’t just promotion. Learn how analytics and player feedback can refine your game, boost retention, and drive long-term success.

Keith Andrew

A new approach to marketing mobile games

How Seriously used creative marketing with PewDiePie to promote Best Fiends, proving that mobile game brands must think beyond paid ads.

Jon Erlichman

What do publishers do for mobile games?

Discover how partnering with a mobile game publisher can elevate your game's success through expert marketing, monetization, and development support.

Philippe Naffah

Influencer Partnerships: The Key to Expanding Your Game's Reach

Who are the best social media influencers for mobile games? And how can you get in touch with them? We answer just that.

Sarah Impey

Managing Expectations: The Art of Building Hype the Right Way

You want your players to be engaged with your game, but you don’t want to accidentally break the trust you’ve built up.

Sarah Impey

Translating games: tips and best practices

Let people play your game in their native language and reach whole new audiences. But don’t fall into the pitfall of bad translation.

Lewis Dowling

Hyper-casual bible: top resources for making a hit game

Short, simple, and satisfying. That’s what goes into a good hyper-casual game. But what else do you need to know?

Chay Hunter

Arcade Idle HomaJam: A Winning Theme

And that's a wrap. We recently ran a game jam with Homa Games, and we've rounded up the results. Drum roll please, here are the winners...

Homa Games’ Market Intelligence team

Understanding Player Motivations - And How to Harness Their Power

There are a lot of reasons we play games - many of which connect deeply with human instincts. Getting a grasp of those motivations can do a great deal to improve your game’s chance of success.

Will Freeman

7 Deadly Messaging Sins in Mobile Games (And How to Solve Them)

Using push notifications is a great way to engage your audience. But there's a fine line between a friendly reminder, to coming across as spammy. Here's what notification experts, OneSignal, recommends.

OneSignal

Publishing Hyper-Casual Games in China: What do you need to know first?

Publishing in China. With so many rules, regulations, stores, and processes, it may not be as easy as it seems. Here are a few things you should know.

Vivian Dong

Top Tips for Choosing Hyper-Casual Publishing Partners in China

Our friends at Joypac cover those important questions you need to ask when taking the plunge and publishing your game with partners in China.

Falko Böcker

Hyper-Casual in 2021: What to Expect in Eastern and Western Markets

The gaming market boomed in 2020. Especially for hyper-casual games. But will 2021 bring the same level of success? Here's what JoyPac says.

Falko Böcker

Words Matter – How to Write Compelling Copy to Sell Your Game

Writing is one of the best tools you have to get people excited about your game. So why are so many developers getting it wrong? Here’s our how-to guide.

Emma Wilkin

Launching Mobile Games in China (Tips from JoyPac)

Chinese publisher JoyPac shares with us key challenges developers face when trying to launch their games in the East, and how to overcome them.

Falko Böcker

How to Position Your Game to Influencers (Part Two)

This time, Matchmade looks at how game developers can structure the timeline of their influencer marketing strategy.

Mirza Hasanzade

Apple Arcade: What This Really Means For Mobile Game Developers (Updated)

We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.

Sarah Impey

China’s Approval Process: Getting Your Game The Green Light

e show you how to get your games approved in Chinese App Stores. Learn how approach the Chine market for your apps.

Falko Böcker

Making Hit Casual Games Event - Voodoo, Platonic Games & GameAnalytics

Whether you want to catch up on missed content, or are eager to relive the evening, we’ve recorded each talk from our latest event on making hit casual games.

Kelly Chiu

Common Cultural Differences When Publishing Games In China

In this post, Chinese publishing experts JoyPac look at how bridging the East-West cultural divide could help make your game a success in China.

Falko Böcker

3 Strategies to Grow Gamers’ Loyalty and Retention Rate

A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists, AppFollow.

Olga Padulosi

3 Creative Ways To Build Your Community Before Launching Your Game

We explore 3 unique stories where leading studios went the extra mile to build their community, and what made them so great.

Iván Bravo

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. We help you to understand the link between a player’s lifetime value and how long they continue to play your game by looking at popular mobile titles like AdVenture Capitalist.

Drew Levin

How To Create User Personas As Unique As Your Audience

Learn how to put a type of face to your data points by creating user personas that essentially characterize each group or segment of your audience.

Jacqueline Zenn

How To Grow A Gaming Community (When You Don't Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers? While there's no one-size-fits-all solution to magically gaining users overnight, we provide tips to get started on growing a community with no initial players.

Nathan Lovato

Launching a Mobile Game Business (Part 2)

What should you think about when launching a mobile game business? This is the second instalment of a 2-part guide from a veteran of the mobile industry.

Anthony Hurtado

Launching a Mobile Game Business (Part 1)

Are you looking to launch your own mobile game business? Make sure to sure to check out this 2-part guide. It outlines 6 things you should think about.

Anthony Hurtado

16 Reasons Why Players Are Leaving Your Game

Players leave games. According to Marc Robinson’s 2013 GDC talk, “On average, less than 40% of players return to a free-to-play game after just one session.” In order to improve player retention you need to understand why players are leaving your game. Here are 16 common causes of player churn.

Nathan Lovato

The Economics Of Mobile Game Publishing

In order to build sustainable streams of revenue out of massive hit games, some studios have begun engaging in publishing activities. The reasoning is clear. For more information, check out this article on the economics of mobile game publishing.

Eric Seufert

An Indie Perspective: Launching a F2P game

Tim Wicksteed, an indie developer from Bristol, shares how GameAnalytics helped him assess the effectiveness of the F2P implementation for his first commercial title, Ionage.

Tim Wicksteed