Scrambly, a rewards-driven app discovery platform, uses Ad Insights (part of MarketIQ Pro) to uncover creative trends across ad networks and verticals. By replacing fragmented research with market-wide visibility, the team accelerated creative ideation and strengthened user acquisition (UA) decision-making. The result: faster iteration, confident expansion into new markets, and doubled UA budgets backed by data.
Challenge
Before adopting Ad Insights, Scrambly lacked full visibility into the creative landscape. Many ad networks do not provide public ad libraries, meaning the team could only see a limited subset of active creatives. This made it difficult to identify emerging trends early, compare creative performance across networks, and understand which concepts were truly scaling versus fading. As a UA-driven business, relying on partial data slowed ideation, increased uncertainty, and made expansion riskier.
Solution
Ad Insights (part of MarketIQ Pro) gave Scrambly a consolidated, cross-network view of real ad creatives, including networks without public transparency. With access to market-wide creative data, Scrambly could identify scaling formats, high-performing hooks, and cross-vertical trends earlier. The platform became a core part of their daily UA and creative workflows, enabling faster, more confident decisions grounded in real performance signals. With the support of GameAnalytics’ Ad Insights, Scrambly has driven measurable growth, increasing both MAU by 144% and DAU by 177%, reflecting stronger engagement and sustained user activity.
About Scrambly
Scrambly is a lifestyle app that rewards users for discovering and engaging with new apps and games. On iOS, the experience is extended with walking-based rewards, encouraging everyday activity alongside app discovery.
To acquire traffic, track market dynamics, and shape their ownUA strategy, Scrambly relies on Ad Insights, which ensures accurate attribution and efficient traffic distribution across their mobile ecosystem.
Gaining visibility into what really scales
Before Ad Insights, Scrambly’s creative research was constrained by fragmented data sources. Public ad libraries only showed part of the picture, leaving gaps in understanding how creatives performed across different networks, industries, and markets. This limited the team’s ability to spot early trends, compare strategies across verticals, and benchmark competitors accurately. Maksym Dombrovski, Head of UA at Scrambly says:
Before using Ad Insights, our visibility into market-wide creative trends was limited.
Ad Insights closed this gap by aggregating creatives from multiple ad networks into a single platform. This allowed Scrambly to build a holistic view of the market and identify trends that would otherwise remain invisible, especially those emerging simultaneously across industries or spreading from one vertical to another.
Turning creative intelligence into daily workflow
Ad Insights is now used daily by Scrambly’s UA and creative teams as part of their core planning and execution process. The platform supports both strategic decision-making and hands-on creative work.
From a creative perspective, Scrambly uses Ad Insights to analyze hook formats, pacing, storytelling patterns, creative length, and visual styles that consistently appear in top-performing ads. These insights are used in weekly ideation sessions and translated into clear, reference-based briefs that help designers move faster with fewer iterations.
From a market intelligence perspective, the team monitors top-performing apps and games in each niche, reviews where competitors are scaling geographically, and tracks shifts in ad formats and strategies across networks. This helps Scrambly benchmark performance and shape a more informed UA strategy.
Ad Insights helps us build a complete understanding of which apps and games stand out in their niche.
Scaling with confidence
Ad Insights proved especially valuable during Scrambly’s early growth stages, when creative resources were limited and efficiency mattered most. Over time, it became a foundation for a more disciplined, data-driven UA operation.
The aggregation of creative data from across networks significantly improved our ability to make informed creative decisions.
After adopting Ad Insights, Scrambly expanded into three new markets, entered a new niche, and doubled their total UA budgets. These decisions were backed by clearer insight into which creatives, formats, and strategies were working across networks, reducing risk and improving execution speed.
Today, Scrambly operates with a much stronger understanding of real market dynamics, enabling earlier trend detection, faster iteration cycles, and smarter investment decisions.
Why Ad Insights works for Scrambly
For Scrambly, Ad Insights is more than a creative gallery. It’s a strategic intelligence layer that connects creative performance with market behavior across networks and industries. By consolidating data, surfacing real trends, and making insights easy to act on, Ad Insights helps Scrambly turn creative intelligence into measurable growth.
With the support of GameAnalytics, Scrambly has driven measurable growth, increasing both MAU by 144% and DAU by 177%, reflecting stronger engagement and sustained user activity. To achieve similar results, learn more about Ad Insights.
