Ad Insights vs data.ai: A side-by-side comparison for ad creative research
A creative-first data.ai alternative built for gaming studios, with deeper ad intelligence and transparent pricing for every studio.
Why Ad Insights is the best alternative to data.ai
More than share of voice
Where data.ai relies on share of voice for ad performance, Ad Insights also provides engagement metrics, monetization methods, and audience demographics, giving creative teams a more complete picture of what's working.
Transparent pricing
Ad Insights starts at $299 per month billed annually with 10 seats included. data.ai's pricing is typically runs in the thousands, much of which pays for market intelligence features creative teams may not need.
Search inside ads, not just metadata
Find mechanics, hooks, and concepts that are actually scaling across three billion ad creatives. data.ai's creative intelligence is not its core product, and the search and filtering depth reflects that.
Before, we used tools like Data.ai and Sensor Tower, but Ad Insight’s UX/UI was straightforward and we could find all information easily.
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Shehroz Ali
COO
,
Arcadian Lab
Ad Insights vs data.ai comparison
A closer look at how Ad Insights and data.ai stack up feature by feature:
Ad Insights
data.ai
Creative library & coverage
Total ad creatives
3 billion+
Library scale not publicly disclosed
Countries covered
148
Major markets
Ad networks covered
160+
Major networks
Creative formats (images, videos, playables)
Images and videos only
Creative search & filtering
Filter by genre, country, ad network
Filter by ad format (video, playable, image)
By video and image only
Filter by CTA, audience demographics, and monetization method
Visual search by image or video
Creative Search (search inside ads)
Creative performance metrics
Share of voice, impressions, duration
Share of voice only
Audience analysis
Engagement metrics (likes, shares)
Campaign goal classification
Same-day visibility into newly launched ads
Ad copy analysis (titles, descriptions)
Creative specs (frame size, format details)
App intelligence
Top charts & promoted apps
Similar apps discovery
Ad network distribution per app
Geographic targeting analysis
SDK detection (which tools competitors use)
DAU and retention data
Pricing & access
Transparent pricing
Sign up for instant access
Free trial
14 days
Ad Insights is available with MarketIQ Pro, starting at $299 per month billed annually, or $499 per month. The pricing is the same for every studio and includes 10 seats per subscription.
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The best comparison is the
one you can do yourself
Start a 14-day free trial of Ad Insights, search for any app, and see what the creative library, performance signals, and same-day ads actually look like.
Start 14-day free trial
Frequently asked questions
What is the difference between Ad Insights and data.ai for creative analysis?
data.ai is a market intelligence platform with strengths in revenue estimates and download forecasts. Ad Insights is built specifically for creative intelligence: search inside three billion ads across 160+ ad networks, break down performance with metrics beyond share of voice, and discover newly launched ads the same day. If creative analysis is your primary use case, Ad Insights is built for that.
Is Ad Insights better for gaming studios than data.ai?
Yes, if competitive creative analysis is your primary use case. data.ai is a broad mobile market intelligence platform serving gaming alongside e-commerce, finance, and entertainment. Ad Insights is purpose-built for gaming, with performance signals, creative filters, and benchmarks shaped around how user acquisition and creative teams in gaming work.
Is Ad Insights a good data.ai alternative?
Yes, particularly if your primary use case is competitor creative research. Ad Insights covers that job with same-day data, richer performance signals, and Creative Search to find specific mechanics, hooks, and UI elements inside three billion ads. For studios that don't need data.ai's market sizing depth, Ad Insights offers focused creative intelligence at transparent pricing.
What is the difference between Ad Insights and data.ai pricing?
Ad Insights pricing is transparent. MarketIQ Pro starts at $299 per month billed annually ($3,588 per year) or $499 per month, with 10 seats included. The price is the same for every studio. data.ai's entry packages are significantly more expensive and offer limited access, with historical data and tagging unlocked at higher tiers. Pricing requires a sales conversation, with auto-renewal unless 90 days' notice is given.
Which ad networks does Ad Insights cover compared to data.ai?
Ad Insights pulls creatives from across 28+ major mobile ad networks, including networks without public ad libraries. data.ai's ad coverage sits within their broader market intelligence offering and historically has not matched the depth of dedicated creative intelligence platforms. For studios focused on creative research across the full ad network landscape, Ad Insights is built specifically for that breadth.
Can I use Ad Insights without subscribing to the rest of GameAnalytics?
Yes. Ad Insights is available with MarketIQ Pro and works independently from the rest of GameAnalytics. You don't need to use AnalyticsIQ or any other GameAnalytics product. Studios that do use multiple products benefit from a single platform relationship, but that's a convenience, not a requirement.
Does Ad Insights offer a free trial?
Yes. You can start a 14-day free trial of Ad Insights immediately, no sales call required. Click here to get started.