Ad Insights vs SocialPeta: Which creative intelligence platform is right for your studio?
A creative intelligence alternative that surfaces the depth competitors miss, at a price every studio can access.
Why Ad Insights is the best alternative to SocialPeta
Search inside ads, not just metadata
Find mechanics, hooks, and concepts that are actually scaling across three billion ad creatives. SocialPeta covers ad volume, but when your creative team needs to find a specific type of ad, they're limited to filtering only by metadata rather than what's actually in the creative.
More than share of voice
SocialPeta relies on share of voice as its primary performance metric. Ad Insights also provides engagement metrics, monetization methods, and audience demographics, so you can understand why a creative is working, not just that it's running.
Transparent pricing
Ad Insights starts at $299 per month billed annually with 10 seats and a 14-day free trial. SocialPeta's pricing is not publicly listed, making it difficult to evaluate cost before entering a sales cycle
Powered by data across the ecosystem
apps monitored globally
ad creatives analyzed
unique monthly players
Ad Insights vs SocialPeta comparison
A closer look at how Ad Insights and SocialPeta stack up feature by feature:
Ad Insights | SocialPeta | ||
|---|---|---|---|
Creative library & coverage | |||
Total ad creatives | 3 billion+ | 1.6 billion+ | |
Countries covered | 148 | 70 | |
Ad networks covered | 160+ | Major networks | |
Creative formats (images, videos, playables) | |||
Creative search & filtering | |||
Filter by genre, country, ad network | |||
Filter by ad format (video, playable, image) | |||
Filter by CTA, audience demographics, and monetization method | |||
Visual search by image or video | |||
Creative Search (search inside ads) | |||
Creative performance metrics | |||
Share of voice, impressions, duration | Share of voice, impressions only | ||
Audience analysis | |||
Engagement metrics (likes, shares) | |||
Campaign goal classification | |||
Same-day visibility into newly launched ads | |||
Ad copy analysis (titles, descriptions) | |||
Creative specs (frame size, format details) | |||
App intelligence | |||
Top charts & promoted apps | |||
Similar apps discovery | |||
Ad network distribution per app | |||
Geographic targeting analysis | |||
SDK detection (which tools competitors use) | |||
DAU and retention data | |||
Pricing & access | |||
Transparent pricing | |||
Sign up for instant access | |||
Free trial | 14 days | 3 days |
Ad Insights is available with MarketIQ Pro, starting at $299 per month billed annually, or $499 per month. The pricing is the same for every studio and includes 10 seats per subscription.
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The best comparison is the
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Start a 14-day free trial of Ad Insights, search for any app, and see what the creative library, performance signals, and same-day ads actually look like.
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Frequently asked questions
What is the difference between Ad Insights and SocialPeta for creative analysis?
Both platforms cover ad creative tracking, but they differ in depth. SocialPeta relies on share of voice as its primary performance metric. Ad Insights goes further with impressions, engagement metrics, campaign goal classification, monetization method, and audience demographics, giving creative teams a clearer picture of why an ad is performing, not just that it's running.
Is Ad Insights a good SocialPeta alternative?
Yes. Ad Insights offers deeper creative intelligence, including Creative Search, which lets you find ads by what's inside them rather than metadata alone. Combined with same-day ad visibility and transparent pricing, Ad Insights is a strong fit for studios that need creative research they can act on quickly.
What is the difference between Ad Insights and SocialPeta pricing?
Ad Insights pricing is transparent. MarketIQ Pro starts at $299 per month billed annually ($3,588 per year) or $499 per month, with 10 seats included. The price is the same for every studio. SocialPeta's pricing is not publicly listed, making it difficult to evaluate cost before entering a sales conversation.
Can Ad Insights replace SocialPeta for competitor creative research?
For most creative research workflows, yes. Ad Insights covers competitor ad tracking across 160+ ad networks, creative filtering, performance analysis, and trend discovery. It also includes downloads, revenue, DAU, and retention metrics, so your team can follow the full path from creative to ROI in one platform. Where SocialPeta focuses on ad volume and share of voice, Ad Insights pairs that coverage with same-day visibility and deeper creative filtering, so the ads you find come with more actionable context.
Can I use Ad Insights without subscribing to the rest of GameAnalytics?
Yes. Ad Insights is available with MarketIQ Pro and works independently from the rest of GameAnalytics. You don't need to use AnalyticsIQ or any other GameAnalytics product. Studios that do use multiple products benefit from a single platform relationship, but that's a convenience, not a requirement.
Does Ad Insights offer a free trial?
Yes. You can start a 14-day free trial of Ad Insights immediately, no sales call required. Click here to get started.