Stay up to date with GameAnalytics updates

See the full spread of player behavior with histogram visualizations for key metrics like playtime, sessions, and revenue. Move beyond averages to understand how engagement and spending vary across your audience. Spot trends, identify outliers, and shape your analysis with flexible bucket sizing, filters, and segmentation.

We've refreshed our entire platform to make your experience smoother as you navigate around our expanding product suite.

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• AnalyticsIQ: Your go-to for real-time analytics now has a sharper focus on core gameplay data. So, what's new? A/B Testing, Remote Configs, and User Analysis have moved to SegmentIQ, which is tailored for LiveOps segmentation and personalization
• SegmentIQ: Your new home for shaping player experiences.  Here you can analyze detailed segments, run experiments, and personalize live experiences to drive growth.
• MarketIQ: What used to be called MarketIQ is now Ad Insights - and MarketIQ itself has become a full package that includes Store Intelligence, Benchmarks, and Ad Insights.
• PipelineIQ: Formerly DataSuite, PipelineIQ brings together MetricsAPI, OrganizationAPI, and Game Data Sharing - plus our Data Warehouse and Export services.

We've rolled out our new navigation to make it easier (and quicker) for you to get around our expanding product suite.

This update is a part of launching our IQ Suite: An all-in-one growth platform.

Remote Configs now support JSON payloads with up to 100,000 characters (up from 2000). You also have version history for easier rollbacks, plus better filtering and grouping in Explore for a smoother analysis.

You can now target returning players in your experiments - alongside new players or all players. This gives you more flexibility to tailor tests to specific audiences and gain deeper insights.

You can now manage multiple OrgAPI keys - just like with MetricsAPI. Generate, rename, or withdraw keys without disruption; improving security and making handovers, like developer offboarding, much simpler.

We've expanded monetization analytics with revenue metrics (Cumulative IAP, ILRD, and combined), Retention (total and average values per day/week), and Cumulative Playtime per User - providing deeper insights into lifetime value and engagement.

Explore high-level ad trends across regions, channels, and competitors - not just individual apps. See distribution across top countries, ad networks, publishers, and advertisers to spot high-potential markets, uncover strong partners, and analyze competitor strategies. Perfect for UA planning, market research, and M&A scouting.