Maximize revenue with unified monetization insights

Understand what drives revenue across IAPs, ad monetization, and webshops - all in one place. Track performance, compare strategies, and make smarter monetization decisions.

Meta
Ubisoft
Tap Nation
Coffee Stain
Super Sonic
Voodoo
Wargaming.net
Supercent
GSC Game World
Paradoxum
Meta
Ubisoft
Tap Nation
Coffee Stain
Super Sonic
Voodoo
Wargaming.net
Supercent
GSC Game World
Paradoxum
Meta
Ubisoft
Tap Nation
Coffee Stain
Super Sonic
Voodoo
Wargaming.net
Supercent
GSC Game World
Paradoxum
Gamefam
NetEase Games
The Gang
Ovivo
Playgendary
Kwalee
XR Games
ZPlay
Lion studios
Tastypill
Gamefam
NetEase Games
The Gang
Ovivo
Playgendary
Kwalee
XR Games
ZPlay
Lion studios
Tastypill
Gamefam
NetEase Games
The Gang
Ovivo
Playgendary
Kwalee
XR Games
ZPlay
Lion studios
Tastypill

Support for any monetization model

Whether your game relies on in-app purchases, ads, webshops, or a hybrid model - we’ve got you covered.

Ad Monetization: Monitor ad impression volume and revenue trends with
built-in support for IAA tracking.

In-App Purchases: Analyze revenue by item, track paying user behavior, and measure conversion performance.

Webshops: Understand (or forecast) how webshop purchases contribute to your bottom line. Learn more.

Track revenue across every channel

See the full picture of your game’s revenue, from IAPs to rewarded ads to webshops. Our Dashboards let you monitor each stream individually or together, so you can stay on top of what’s driving growth (and where there’s room to grow more).

Understand player spend behavior

Not all players pay the same way - or at all. Use Cohorts, Retention, and Matrix to understand how paying users behave over time, how engagement shifts after a purchase, and which features matter most to your revenue generating players.

Analyze & optimize revenue journeys

Spot where players fall off before you earn, and why. Use Funnels to track churn across your monetization flow, and Explore to dig into performance metrics, like ARPPU and ads shown per session, to fine-tune every touchpoint in the revenue journey.

Still considering webshops? Now's the time.

The industry is shifting, and direct to player sales are becoming the new standard. Explore how to track and optimize your webshop performance with the only analytics platform built to unify every revenue stream.

Connect your monetization stack

Integrate data from leading ad networks, IAP platforms, and webshop providers - so you can make smarter monetization decisions, faster.

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Lenny Attab
Product Designer, GameAnalytics
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The tools from GA have helped us increase our monetization performance by up to 30% for several of our Messenger titles, whilst also giving us better insights and more detailed KPI reporting and monitoring.
Alexander Krug

CEO & Co Founder, Soft Games

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We can find out really specific information. For example, which ad networks are showing ads in which countries, which ad placements are most effective, how the in-game economy is flowing, if players are earning all their in-game currency from playing or if they’re clicking rewarded videos. You just don't know if the business elements of your game are working until you actually see the data.
Jeffrey Lew

Lead Developer, Killer Bean Studios LLC

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Whenever I wanted to know the answer to a question, I’d just use GA to add an event to find out. Like, where in play were people making their first purchase? Did the banner at the end of levels have any effect? That kind of thing.
Andy Sum

Cofounder and Game Designer, Hipster Whale

Read case study

Maximize revenue with SegmentIQ

Dig deeper into the behavior of paying users, test pricing strategies, and optimize conversion journeys with advanced segmentation, Remote Configs, and A/B Testing.

Explore SegmentIQ
User-level segmentationand insights

Make every revenue stream count.
Start tracking and optimizing your monetization today.

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