Supercharge your Roblox experience
Gain actionable insights into game performance and brand collaborations. Optimize player engagement, track monetization, and provide data-driven results for your brand partners.
Data that powers play and partnerships
From player behavior to branded event performance, get the insights you need to improve your experiences and grow with confidence.
Roblox analytics, built for creators
With our official Roblox SDK, you can get the insights you need with analytics designed for how experiences grow.
- Understand player behavior: Track devices used, session frequency, and in-game spend to optimize your experience
- Measure gameplay performance: Get clear insights into session length, session count, and retention over time
- Track revenue growth: Monitor average revenue per user and uncover monetization patterns at scale
- Power your brand reports: Use real, in-game data to prove impact and performance to brand partners
Trusted by thousands of Roblox creators.
Own your data, without building from scratch
Get instant access to your Roblox game data with out-of-the-box data pipelines and APIs. No need to build or maintain custom infrastructure.
- Export to your stack: Send game data to BigQuery, S3, or Google Cloud for full control and flexibility
- Access via API: Use powerful APIs to integrate Roblox gameplay data into your existing workflows and tools
- Build custom dashboards: Visualize the data that matters most, from session trends to brand KPIs, in your preferred BI tools
- Fuel advanced analyses: Go further with event-level data, designed for deep gameplay analysis and business insights
Used by studios like Gamefam and Paradoxum to scale insights fast.
Test, tune and personalize your experiences
Take action on player segments with built-in experimentation and live configuration tools. Improve engagement, progression, and monetization without shipping a new version.
- Player segmentation: Build segments by behavior, spend, and engagement to understand how different players experience your game
- A/B testing: Experiment with features, progression, and economy changes to see what performs best
- Remote configs: Adjust gameplay variables live - no full experience update required
- Targeted experiences: Personalize events, rewards, and brand activations by player segment
Built for creators who iterate fast and optimize with data.
Multi-platform, made seamless
From mobile to VR/AR or beyond, find seamless support your development needs. No matter where you create.
Mobile
Optimize your game’s performance, track every tap, and drive growth with our analytics, ad intelligence, and data solutions.
Learn moreVR/AR
Leverage powerful analytics to optimize immersive gameplay, track unique interactions, and refine your VR/AR experiences.
Learn morePC/Console
Turn player data into better balance, stronger retention, and smarter monetization across your PC and console games.
Learn moreThe 2025 Roblox Benchmark Report
Discover Roblox 2025 benchmarks for engagement, retention, and monetization. This report reveals platform trends and game-level insights to help developers measure success and grow their experiences.
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