From player insights to LiveOps impact

We've been using SegmentIQ’s A/B Testing for quite a while. It's very useful. Recently, we implemented an interstitial ad successfully for one of our games after testing and identifying a winning ad strategy that increased ARPDAU by 55%.

User Analysis is a lot easier to use than anything else we've seen so far - and it’s already generating real value without needing a full-time Data Engineer to manage it.

When we A/B test we ask questions like: When are players leaving the game? For example, the boss in Giant Rush. If we spot that they’re leaving at the same point every time, we know we need to make a change. Small details like that really help.