A letter from our CEO: Building the future of game growth

"When I founded GameAnalytics (GA) nearly a decade and a half ago, our mission was simple: give every developer, no matter the size of their studio, access to free, professional-grade analytics. Back then, too many great ideas never made it past launch because small teams lacked the in-house insights that bigger publishers had. We set out to change that and today, more than 100,000 games have relied on us to understand their players and scale their success.

Over the years, one thing has become clear: data become the foundation of every great game. The most successful studios from Supercell to Voodoo, from Epic to Roblox’s own creators, use data not just to track performance, but to shape design, guide live operations, and inform marketing with precision. Data has proven time and again to be the deciding factor between a good launch and a global hit. Yet for many teams, that level of intelligence remains just out of reach, and that’s something we’ve always aimed to change.

Data has proven time and again to be the deciding factor between a good launch and a global hit.

And now, the industry is at a turning point. Games are bigger, launches are more complex, and competition gets fiercer every day. And the narrative that studios must rely on data and collect more of it at any cost is no longer the ultimate goal of informed development. They need the right intelligence, delivered faster, in ways they can act on immediately. That’s why I want to share with you the next chapter of our journey: the launch of the IQ Suite.

The IQ Suite represents a major evolution for GA. What began as a single analytics platform is now a connected suite of tools designed to power smarter, faster decisions at every stage of development. From AnalyticsIQ (our analytics backbone) to MarketIQ (creative and market intelligence), SegmentIQ (player segmentation and live operations), and PipelineIQ (data infrastructure), each product is powerful on its own. But together, they unlock a compounding advantage. Data flows seamlessly across tools, giving studios of any size the same decision-making power that was once reserved for the largest publishers.

And at the same time, we are building more than just an ecosystem within GA. We’re helping to connect the entire industry. Our tools integrate with leading engines, attribution partners, ad monetization platforms, and data warehouses, bridging the gap between insight and action.

We are building more than just an ecosystem within GA. We’re helping to connect the entire industry.

Our mission was always about leveling the playing field. The truth is, the most prominent studios have always had access to custom-built data pipelines, segmentation models, and market intelligence. Smaller studios often didn’t. With the IQ Suite, we’re changing that. GA and our IQ Suite sit quietly behind some of the world’s most ambitious launches, powering Roblox blockbusters like Grow a Garden and Steal a Brainrot, mobile hits from publishers like Voodoo and Supercent, and PC epics like Stalker 2. Now, we’re opening up that same capability to every studio, whether you’re three people in a garage or a global publisher.

For the industry, this means faster innovation and more diversity. When every studio can access enterprise-grade tools at accessible prices, the result is a healthier ecosystem where new voices can compete on equal footing and great ideas don’t get lost in the noise. For individual developers, it means spending less time building infrastructure and more time building great games. It means smarter development and design decisions, smarter monetization, and smarter marketing all backed by trusted, neutral infrastructure.

When every studio can access enterprise-grade tools at accessible prices, the result is a healthier ecosystem.

Looking ahead, we’re not slowing down. We’re already investing in the future with AI-powered analysts to surface insights even faster, predictive LTV models to help teams make smarter monetization decisions, and expanded segmentation tools for A/B testing and remote configs. Our commitment is simple: keep pushing the boundaries of what’s possible with game intelligence, while staying true to our mission of supporting every studio, from indie to AAA.

This is a big moment for us, but also for you: the creators who inspire us every day. We’re here to give you the tools, the insights, and the confidence to succeed, no matter the size of your studio. Thank you for trusting us on your journey. Together, we can make smarter games and a stronger industry."

Morten E. Wulff

Founder & CEO, GameAnalytics