GameAnalytics explained: What's free, what's Pro, and what each feature does

The GameAnalytics platform is built as an IQ Suite: three distinct products that cover player analytics, market intelligence, and data infrastructure. Each product serves a distinct purpose, targets a different buyer, and has its own free-and-paid tier split. Studios can start on the free tier at any scale and add Pro capabilities product by product as they grow.

This post walks through every feature in AnalyticsIQ, MarketIQ, and PipelineIQ, with a short explanation of what each one does for a game studio. If you're evaluating GameAnalytics against another tool, or trying to figure out whether the free tier covers what you need, this is the complete picture.

A note on scale: AnalyticsIQ and MarketIQ have genuine free tiers with no MAU caps, no credit card required, but PipelineIQ is Pro-only because it's designed for teams with specific data infrastructure needs,

AnalyticsIQ

AnalyticsIQ is the player behavior analytics tool at the heart of the platform. It tracks what players do inside your game, how they engage over time, and what that behavior means for retention, monetization, and overall growth. It's used by over 100,000 indies, studios, and publishers across mobile, Roblox, PC, console, and VR, and the core capabilities are free at any scale.

Free in AnalyticsIQ

The free tier is built to give any studio a complete picture of player behavior without needing a Pro upgrade. It includes:

• Pre-defined dashboards that surface your game’s key health metrics the moment you integrate the SDK, no setup required.
• Custom dashboards built to show the exact view your team cares about, no SQL and no config files.
• Event tracking with game-specific event types (business, resource, design, progression, ad) built for how studios actually think about data.
• Offline events so player activity still lands in your data even when the device has no connection.
• Live event debugging to verify event implementation in real time instead of guessing whether your tracking works.
• Funnels that show exactly where players drop out of your onboarding, levels, or monetization flows.
• Real-time monitoring of your game’s live metrics as they happen, so you catch issues before players do.
• Cohorts grouping players by behavior or attributes, with each cohort’s evolution tracked over time.
• Retention measured on day 1, 7, 30, or any custom window that matters to you.
• Matrix visualization to see multi-dimensional data in one view and spot patterns a single chart would miss.
• Error tracking that catches crashes and errors in your live game before they become one-star reviews.
• A/B Testing for running controlled experiments on any part of your game and measuring what actually moves the metric.
• Remote Configs to change game parameters in real time without shipping a new build.
• Player Segments grouped by behavior or attributes, usable across analytics, experiments, and content targeting.
• AI Agent (free tier) that answers natural-language questions about your game’s data instantly, with 3 messages per user per day.

For most indie studios and early-stage teams, this covers the full analytics workflow. The ability to run A/B tests, segment players, measure retention, and get AI-assisted analysis without paying anything is unusual for an analytics platform at this depth.

AnalyticsIQ Pro

AnalyticsIQ Pro starts at $49 per month, or roughly $29 per month billed annually with the 40% yearly discount, and unlocks deeper visibility and automation for teams that need more than the free tier can offer. It adds:

• Health monitoring that catches technical issues like FPS drops, memory leaks, or slow app boot times before they silently hurt retention and show up in your reviews.
• Distributions showing how metrics are spread across your player base, instead of leaving you to rely on misleading averages.
• Hourly granularity to zoom into intraday patterns during launches, LiveOps events, or incident response.
• Portfolio Overview with every game across your studio in one unified dashboard, no tab-switching.
• Scheduled reporting that sends automated reports to stakeholders without you pulling them manually every week.
• Retention triggers so you get notified when retention drops below a threshold and can act before it compounds.
• Dashboard sharing to give colleagues or partners view access to specific dashboards without granting full account access.
• Expanded AI Agent access for deeper, more frequent AI-assisted analysis, with up to 40 messages per user per day.

Pro makes the most sense for teams running multiple games, teams with product managers who need weekly reporting without manual pulls, and teams that want AI-assisted analytics as a daily workflow rather than an occasional lookup.

MarketIQ

MarketIQ is the market, advertising, and creative intelligence layer of the platform. It helps user acquisition and creative teams understand what competitors are doing: which creatives they're running, which networks they're using, where they're targeting, and which apps are gaining or losing in the stores. The free tier gives you Store Intelligence. MarketIQ Pro unlocks Ad Insights, our full competitive advertising and creative intelligence platform.

Free in MarketIQ

Store Intelligence alone covers a lot of ground for teams that want to monitor category movement and competitor positioning without a paid subscription. For deeper competitive research, upgrading to MarketIQ Pro gives you Ad Insights.

• ‍Store Intelligence tracking competitor app store rankings, top charts, and metadata changes across major app stores worldwide.

MarketIQ Pro: Ad Insights

MarketIQ Pro starts at $499 per month billed monthly, or roughly $299 per month billed annually with the 40% yearly discount. The subscription includes 10 seats, which fits most UA and creative teams without needing to add users individually. The core product MarketIQ Pro unlocks is Ad Insights, which includes:

• Ad Distribution showing which networks your competitors use, where they target, and how their ad formats break down.
• Creative Insights that let you explore the actual video, playable, and image creatives your competitors are running right now, filtered by ad type (video, playable, interstitial, rewarded, banner, native, splash, grid, pre-movie).
• Image and Video Search to upload a creative you spotted in the wild and find the studio behind it plus visually similar creatives from other advertisers.
• Similar Audience Apps that identify who else is competing for the same players as your game.
• App Comparison side by side across downloads, revenue, ad activity, SDK stack, and more.
• Download Data with estimated downloads for over 1 million mobile apps worldwide.
• Revenue Data with estimated revenue for over 1 million mobile apps worldwide.
• Integrated SDKs so you can see which analytics, monetization, and attribution SDKs competitors have in their games.
• Top Promoted to discover which apps are investing most heavily in paid user acquisition right now.

Ad Insights is the right fit for user acquisition teams, creative strategists, and publishers who need to see what the market is doing in real time. If you're evaluating your options, read our ultimate 2026 ad & creative tools comparison:

PipelineIQ

PipelineIQ is the data infrastructure product. It's designed for teams that want raw game data flowing into their own systems, whether that's a managed BigQuery warehouse, a cloud bucket, or an API feeding internal tools. Unlike AnalyticsIQ and MarketIQ, PipelineIQ doesn't have a free tier. Every capability sits in the Pro plan, which starts at $499 per month with custom pricing based on your needs.

PipelineIQ Pro

• Custom Event Fields that capture 50 additional event fields for data tailored to your game’s specific mechanics.
• Data Warehouse with raw player data accessible through a managed BigQuery instance, no custom pipeline engineering required.
• Data Export delivering your raw player-level data to your own AWS or Google Cloud Storage bucket on your schedule.
• Metrics API to programmatically query pre-processed aggregated data for custom dashboards or internal tools.
• Organization API for automating account administration tasks across teams, games, and permissions.
• Game Data Sharing across partner studios in your organization for cross-portfolio analysis.
• MCP Server that connects your game’s analytics data to Claude, Cursor, Codex, or any MCP-compatible AI agent so your assistant can query, analyze, and act on real game data.
• BigQuery usage (add-on) billed at $6.25 per TiB directly through Google Cloud based on your query volume.

PipelineIQ is the right fit for larger studios, publishers managing portfolios, and teams that want AI agents or custom tools working directly with their game data. The MCP Server in particular is becoming a key capability for studios building AI-native workflows.

How the three products fit together

Most studios start with AnalyticsIQ for free and add Pro capabilities as they scale. A typical path looks like this: An indie team ships their first game and uses the free tier of AnalyticsIQ to track retention, run A/B tests, and segment players. As the game grows, they add MarketIQ Pro to research what competitors in their genre are doing and sharpen their UA creative strategy. Once the studio is working on multiple games or needs raw data for custom analysis, PipelineIQ Pro brings all that data into their own warehouse or AI stack. The suite is designed to be adopted piece by piece. There's no requirement to upgrade across all three products at once, and the free tier of AnalyticsIQ never expires regardless of what else you add.

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