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Data & Analytics

Data & Analytics

Data & Analytics
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MarketIQ: Creative and market intelligence for winning User Acquisition

MarketIQ: Creative and market intelligence for winning User Acquisition

GameAnalytics has evolved. With the new IQ Suite, we’re transforming years of data expertise into a connected set of tools that help studios of every size understand their players, refine their strategy, and grow with confidence.

Tomas Hubka

October 15, 2025

Data & Analytics
All
 
 
PipelineIQ: Ready-to-use data infrastructure for games

PipelineIQ: Ready-to-use data infrastructure for games

GameAnalytics has evolved. With the new IQ Suite, we’re transforming years of data expertise into a connected set of tools that help studios of every size understand their players, refine their strategy, and grow with confidence.

Tomas Hubka

October 15, 2025

Data & Analytics
All
 
 
SegmentIQ: Precision targeting through player segmentation

SegmentIQ: Precision targeting through player segmentation

GameAnalytics has evolved. With the new IQ Suite, we’re transforming years of data expertise into a connected set of tools that help studios of every size understand their players, refine their strategy, and grow with confidence.

Tomas Hubka

October 15, 2025

Data & Analytics
All
 
 
AnalyticsIQ: Turning player data into growth decisions

AnalyticsIQ: Turning player data into growth decisions

GameAnalytics has evolved. With the new IQ Suite, we’re transforming years of data expertise into a connected set of tools that help studios of every size understand their players, refine their strategy, and grow with confidence.

Tomas Hubka

October 15, 2025

Data & Analytics
All
 
 
How to Improve Your Game KPIs and Boost Revenue - Lessons From Bubble Sort

How to Improve Your Game KPIs and Boost Revenue - Lessons From Bubble Sort

Learn how data-driven A/B testing, retention strategies, and AI modeling helped Bubble Sort become a hyper-casual hit.

Kinsey Dardanus

May 13, 2021

Data & Analytics
All
 
 
What is a Data Warehouse and Why do Hit Studios use them?

What is a Data Warehouse and Why do Hit Studios use them?

Streamline game data with a data warehouse, uncover insights, and improve decision-making for better retention and monetization.

Sara Rubio

February 24, 2021

Data & Analytics
All
 
 
Overview of the Current Mobile Sports & Racing Games Market

Overview of the Current Mobile Sports & Racing Games Market

A deep dive into the sports and racing mobile game market, top-performing titles, and revenue trends across major regions.

Erno Kiiski

April 25, 2019

Data & Analytics
All
 
 
Genres, Brands and Features: All You Need to Know About the Chinese Mobile Games Market

Genres, Brands and Features: All You Need to Know About the Chinese Mobile Games Market

Explore China’s mobile game trends, from MMORPG dominance to monetization strategies and top-performing game features.

Kalle Heikkinen

May 14, 2019

Data & Analytics
All
 
 
How To Conduct User Research In The Prototype Stage For Your Game

How To Conduct User Research In The Prototype Stage For Your Game

Learn how to validate your game concept early with user research, A/B testing, and surveys to maximize market success.

Sarah Impey

March 22, 2019

Data & Analytics
All
 
 
What Types of Western Games Find Success in China?

What Types of Western Games Find Success in China?

A breakdown of the top-performing Western games in China, their genres, and what it takes to succeed in the Asian market.

Kalle Heikkinen

November 7, 2018

Data & Analytics
All
 
 
How To Build Killer Dashboards In Game Analytics

How To Build Killer Dashboards In Game Analytics

Learn how to design game analytics dashboards that highlight key KPIs, uncover trends, and help optimize your game’s performance.

Jacqueline Zenn

February 21, 2018

Data & Analytics
All
 
 
How to Plan and Track Events in Mobile Games

How to Plan and Track Events in Mobile Games

Learn how to set up a tracking plan, analyze player behavior, and optimize game design for engagement and monetization.

Tom Kinniburgh

February 1, 2018

Data & Analytics
All
 
 
The Best Kept Analytics Secrets Of The Most Popular Games: Great Artists Steal

The Best Kept Analytics Secrets Of The Most Popular Games: Great Artists Steal

Discover key analytics strategies top developers use to improve retention, revenue, and player experience in F2P games.

Jacqueline Zenn

January 25, 2018

Data & Analytics
All
 
 
A Map Of Worldwide Mobile Gaming Markets In 2017

A Map Of Worldwide Mobile Gaming Markets In 2017

Explore key market differences and trends in mobile gaming to optimize your game’s international success.

Veli-Pekka Julkunen

September 28, 2017

Data & Analytics
All
 
 
Mastering The Art And Science Of A Mobile Game Soft Launch

Mastering The Art And Science Of A Mobile Game Soft Launch

Master the key steps to a successful game soft launch, from planning and testing to marketing and optimization.

Jacqueline Zenn

July 26, 2017

Data & Analytics
All
 
 
A Deep Dive into Funnel Reporting for Games

A Deep Dive into Funnel Reporting for Games

Maximize in-app purchases with proven strategies for pricing, engagement, and data-driven monetization tactics.

GameAnalytics

December 2, 2016

Data & Analytics
All
 
 
The power of benchmarking in your game

The power of benchmarking in your game

Compare your game's performance to industry benchmarks and optimize retention, monetization, and engagement with data-driven insights.

Tom Kinniburgh

October 21, 2016

Data & Analytics
All
 
 
5 most common mistakes of data analysts

5 most common mistakes of data analysts

Data analysis is crucial for game success, but even experts make mistakes. Learn how to avoid common pitfalls and improve your analytics-driven decision-making.

Peter Fodor

June 22, 2016

Data & Analytics
All
 
 
How To Do An Efficient Game Test

How To Do An Efficient Game Test

Want to improve your game testing process? Learn how to set clear testing goals, embrace player feedback, and use analytics to refine your gameplay before launch.

Nathan Lovato

July 3, 2015

Data & Analytics
All
 
 
Game Analytics From A Game Designer's Perspective

Game Analytics From A Game Designer's Perspective

Game analytics reveal player behavior, helping designers refine mechanics, improve engagement, and create better, more immersive experiences.

Nathan Lovato

March 12, 2015

Data & Analytics
All
 
 
Predictive analytics set to become more valuable in light of rising CPIs

Predictive analytics set to become more valuable in light of rising CPIs

Predicting churn in mobile games can optimize cross-promotion and CRM. Learn how data-driven strategies improve retention and user acquisition.

Julian Runge

November 25, 2014

Data & Analytics
All
 
 
Games and Analytics: A look through time

Games and Analytics: A look through time

Game analytics have always shaped game design, from arcade coin tracking to modern data-driven decisions that enhance player experiences.

GameAnalytics

February 26, 2015

Data & Analytics
All
 
 
Data Visualization in Games

Data Visualization in Games

Data visualization enhances gameplay, decision-making, and immersion. Discover how games use visual design to improve engagement and learning.

Erik Hazzard

February 3, 2015

Data & Analytics
All
 
 
Smarter A/B testing: The latest enhancements from GameAnalytics

Smarter A/B testing: The latest enhancements from GameAnalytics

Launching a game is just the beginning. To keep players engaged and attract new ones, you need to operate your game as a live service - continuously rolling out new features, updates, promotions, and in-game events to maintain and maximize engagement and monetization.

Abi Olusanya

February 13, 2025

Data & Analytics
All
 
 
Leveraging game industry benchmarks to scale your games

Leveraging game industry benchmarks to scale your games

Mastering KPI interpretation and leveraging industry statistics is the first step toward developing amazing games. This is your primer to navigating the world of industry metrics and benchmarks.

Tomas Hubka

February 14, 2024

Data & Analytics
All
 
 
Boosting mobile game performance with store ranking insights

Boosting mobile game performance with store ranking insights

With GameAnalytics' Store Intelligence, you gain valuable insights into the store data, allowing you to level your strategies up and catch up with your competitors.

Tomas Hubka

February 16, 2024

Data & Analytics
All
 
 
22 metrics all game developers should know by heart

22 metrics all game developers should know by heart

Game developers are facing a plethora of metrics to track. Here is an overview of the most important ones and best practices to tracking them.

Tomas Hubka

February 13, 2024

Data & Analytics
All
 
 
Retention Rate Secrets to Reduce User Churn

Retention Rate Secrets to Reduce User Churn

Understanding why users leave a game and how to keep them engaged forms the backbone of successful game marketing.

James Haslam

December 12, 2023

Data & Analytics
All
 
 
Making the leap from 100 players to 10 million

Making the leap from 100 players to 10 million

We spoke to the founder and key developer of Albatross Games to discover how they managed to make such a monumental leap in just 60 days.

Allison Bilas

April 21, 2023

Data & Analytics
All
 
 
Top visualizations for game telemetry data

Top visualizations for game telemetry data

Your data holds a world of secrets about your games. You just need the right visualization to find the insights.

Chay Hunter

August 16, 2022

Data & Analytics
All
 
 
iOS 14 Opt-in-Rate Is Higher for Mobile Games

iOS 14 Opt-in-Rate Is Higher for Mobile Games

It’s been a few months since iOS 14.5 came out. And a lot of companies have predicted low opt-in rates. But that’s not what we’ve discovered.

Nikolaj Ahlberg-Pedersen

September 8, 2021

Data & Analytics
All
 
 
The Metrics Behind Hyper-Casual Games (Industry Report)

The Metrics Behind Hyper-Casual Games (Industry Report)

What makes a kickass hyper-casual game? Using data and insights from our most recent report, we answer just that.

Sean Parmenter

August 11, 2021

Data & Analytics
All
 
 
Making Better Game Decisions with Feedback Testing

Making Better Game Decisions with Feedback Testing

Understanding a player’s preference is important. But the key to a great game lies in understanding the why. Here's what PickFu recommends.

Justin Chen

May 10, 2021

Data & Analytics
All
 
 
Top UA Tips for Testing New Hyper-Casual Games

Top UA Tips for Testing New Hyper-Casual Games

We've teamed up with Joypac to bring you this top tip guide to testing user acquisition for hyper-casual games and how to use the metrics you find.

Louise Bay

May 6, 2021

Data & Analytics
All
 
 
The Metrics Behind Successful Tower Defense Games

The Metrics Behind Successful Tower Defense Games

How successful are Tower Defense games, which metrics should you focus on and how do you make sure you’ve built the right foundations?

Sarah Impey

March 23, 2021

Data & Analytics
All
 
 
Left or Right? How Data Warehouses Make it Easy to Make Decisions

Left or Right? How Data Warehouses Make it Easy to Make Decisions

Data warehouses give you the information you need to make informed decisions about your games. So here are nine practical ways they help.

Sara Rubio

March 16, 2021

Data & Analytics
All
 
 
iOS14 and IDFA Changes: What It Means for Mobile Developers

iOS14 and IDFA Changes: What It Means for Mobile Developers

In this guest post, JoyPac tackles the upcoming changes coming to iOS14 and IDFA and what they hold in store for mobile developers

Falko Böcker

December 22, 2020

Data & Analytics
All
 
 
Why Painted Door Tests are a Secret Weapon in Game Development

Why Painted Door Tests are a Secret Weapon in Game Development

Painted door tests are crucial to game and feature development. Solitaired highlights the benefits of conducting them in this step by step guide.

Neal Taparia

December 8, 2020

Data & Analytics
All
 
 
2020 in Metrics: Understanding Casual and Hypercasual Gaming Markets

2020 in Metrics: Understanding Casual and Hypercasual Gaming Markets

A lot has changed over 2020 - especially the gaming market. But what are these changes? And what do you need to know? We cover just that.

Ioana Hreninciuc

October 15, 2020

Data & Analytics
All
 
 
Lessons from Lockdown: Making Casual Games in a Covid-19 World

Lessons from Lockdown: Making Casual Games in a Covid-19 World

We’re running a webinar on 23rd September at 2:00PM (BST). It’ll cover the trends, lessons and strategies we’ve learnt from 2020 so far.

Iván Bravo

September 30, 2020

Data & Analytics
All
 
 
How to calculate ARPU, ARPPU, ARPDAU and more

How to calculate ARPU, ARPPU, ARPDAU and more

What do those acronyms really mean? In this blog series, we bust some jargon, explore exactly what these metrics are for, and see how to calculate them.

Geetanjali Kaur

August 11, 2020

Data & Analytics
All
 
 
4 features to look out for when picking a consent management tool

4 features to look out for when picking a consent management tool

GDPR. Data Privacy. CCPA. Words every marketer and business owner dreads to hear. There must be an easier way? Ogury answers just that.

Nandi Gurprasad

July 9, 2020

Data & Analytics
All
 
 
5 A/B tests to run during your soft launch

5 A/B tests to run during your soft launch

A detailed look at what A/B tests you can run and how to make the most of them during your soft launch, so you can create the best version of your game.

Nikolaj Ahlberg-Pedersen

July 9, 2020

Data & Analytics
All
 
 
Early Testing Strategies to Maximize Your Hyper-Casual Game’s Potential

Early Testing Strategies to Maximize Your Hyper-Casual Game’s Potential

Early testing is the key to success in hyper-casual game development. Here are ten lessons we took away from our recent webinar on the subject.

Vivian Dong

June 23, 2020

Data & Analytics
All
 
 
Mobile playtime increases by 62%, with IAP up by around 30% in Q1

Mobile playtime increases by 62%, with IAP up by around 30% in Q1

COVID-19 is having a big impact on player behavior around the world, with overall traffic up by 46%, playtime by 62% and IAP also up by around 30%.

Ioana Hreninciuc

May 5, 2020

Data & Analytics
All
 
 
A Zeptolab Guide To Soft Launches

A Zeptolab Guide To Soft Launches

Zeptolab’s Head of Publishing, Dylan Tredrea, explains how you can ‘save the games that can be saved’ through effective soft launches.

Dylan Tredrea

January 22, 2020

Data & Analytics
All
 
 
How to find Hyper-Casual Success with Rapid Testing and Development

How to find Hyper-Casual Success with Rapid Testing and Development

Hyper-casual expecrts at JoyPac share with us how to use rapid testing and development to make a successful hyper-casual mobile game.

Vivian Dong

May 7, 2020

Data & Analytics
All
 
 
Three ways to reduce the costs of your HTTP(S) API on AWS

Three ways to reduce the costs of your HTTP(S) API on AWS

How can you reduce the costs of running your HTTP(S) API on Amazon Web Services (AWS)? In this post, our Backend team answers exactly this.

Magnus Henoch

December 13, 2019

Data & Analytics
All
 
 
5 Key Lessons To Boost Retention And Increase Engagement

5 Key Lessons To Boost Retention And Increase Engagement

Using data from our latest industry report, we reveal the key lessons in keeping your games' retention and engagement healthy.

Ana Laura Serra

January 10, 2019

Data & Analytics
All
 
 
Not GDPR Again - Steps To Keep Your Game And Company Compliant

Not GDPR Again - Steps To Keep Your Game And Company Compliant

Months have past since the GDPR law was put in place, however how can you make sure your mobile game stays compliant under the EU’s GDPR rules?

GameAnalytics

November 15, 2018

Data & Analytics
All
 
 
A Behavioural Analysis of Chinese Mobile Gamers

A Behavioural Analysis of Chinese Mobile Gamers

We analyze the behaviour of 72 million Chinese gamers across 47,000 different games available on the Chinese app store, sharing engagement and monetization insights for the world's largest mobile gaming community.

Chay Hunter

June 7, 2018

Data & Analytics
All
 
 
Minimum Viable Analytics: Keeping Your Reporting Lean And Mean

Minimum Viable Analytics: Keeping Your Reporting Lean And Mean

Being lean is more just than a tech industry buzzword, it’s a way of life - or at least a smart way of doing business. That applies to many different categories of business, but especially analytics. Here's how to streamline your stress into Minimum Viable Analytics, allowing you to keep your reporting lean and mean.

Jacqueline Zenn

September 20, 2018

Data & Analytics
All
 
 
The Biggest Mobile Gaming Consumers In 2018 (And Beyond) Are Women

The Biggest Mobile Gaming Consumers In 2018 (And Beyond) Are Women

Gaming has often been considered a male-dominated past-time, but no more. The evidence is in, and in many cases women are playing more games than men. With that in mind, here's why 2018 and beyond will be all-important for diversifying your audiences and making products more appealing than the "boy's toys" of the past.

Jacqueline Zenn

March 21, 2018

Data & Analytics
All
 
 
How To Determine Your Game’s Player LTV

How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

Jacqueline Zenn

December 12, 2017

Data & Analytics
All
 
 
Understanding Your Audience - Bartle Player Taxonomy

Understanding Your Audience - Bartle Player Taxonomy

We all know that every player is unique and special. It’s nearly impossible to assess and cater to each type of personality and types of players

Jacqueline Zenn

November 21, 2017

Data & Analytics
All
 
 
How To Perfect Your Game's Core Loop

How To Perfect Your Game's Core Loop

At the heart of your game’s design, there are core mechanics, and the core gameplay loop. Learn how to fine-tune your core loop to enhance your gameplay. We take a deep dive into the main activities that structure the entire design of your game, tempting your players to engage repeatedly into a looping sequence...

Nathan Lovato

July 13, 2017

Data & Analytics
All
 
 
How to Tell a Story with your Analytics Reports

How to Tell a Story with your Analytics Reports

Analytics reports are some of the most vital documents that you can produce for your business, so you should learn how to make your data tell a story.

Jacqueline Zenn

April 24, 2017

Data & Analytics
All
 
 
50+ KPIs to Measure Your Mobile Game or App

50+ KPIs to Measure Your Mobile Game or App

Which KPIs and mobile app metrics are the most important to measure and track. We list 50 of them.

Jacqueline Zenn

March 14, 2017

Data & Analytics
All
 
 
Everything You Need to Know About Interpreting KPIs

Everything You Need to Know About Interpreting KPIs

What are key performance indicators? KPIs are metrics that are used to measure the performance of your games, your products, or your company as a whole. This guide will teach you everything you need to know about them, and how to optimize your KPIs to make your games the very best that they can be.

Nathan Lovato

May 12, 2015

Data & Analytics
All
 
 
What Analysing 400+ Games Has Taught Us

What Analysing 400+ Games Has Taught Us

Each year brings with it a set of new fads in gaming, some make it, some falter, but what makes a game successful? In an attempt to answer this question, we’ve looked at the evolution of key game metrics over 90 days after launch, across 415 games released in 2014 and spreading across multiple genres and platforms.

Insights Team

March 19, 2015

Data & Analytics
All
 
 
Free to Play and Its Key Performance Indicators

Free to Play and Its Key Performance Indicators

When I ask other indie game developers what plans they have to make their games financially viable, I can’t tell you how many puzzled faces I get. It isn’t their fault, really. We’re in the video game industry because we love making games, not for the intricate art of actually selling games. Or, are we not?

David Xicota

June 17, 2014

Data & Analytics
All
 
 
The Golden Curve: Determining Player Value in Freemium Apps

The Golden Curve: Determining Player Value in Freemium Apps

It is impossible to perfectly know the value of a user before they stop playing the game. You can only estimate it, i.e. make a statement about the probable value of a user. This is where the Golden Curve comes in, and Julian Runge tells you all about it in this article.

Julian Runge

July 22, 2014

Data & Analytics
All
 
 
The science behind mobile game addiction

The science behind mobile game addiction

A great infographic on why players keep coming back for more...

GameAnalytics

November 27, 2014

Data & Analytics
All
 
 
Introducing Clustering III: Challenges and Pitfalls

Introducing Clustering III: Challenges and Pitfalls

Anders Drachen, Christian Bauckhage and Rafet Sifa take a look at the specific challenges involved when using clustering for game analytics.

Anders Drachen

May 27, 2014

Data & Analytics
All
 
 
Introducing Clustering II: Clustering Algorithms

Introducing Clustering II: Clustering Algorithms

Anders Drachen, Christian Bauckhage and Rafet Sifa briefly outline several classes of algorithms and discuss the types of contexts they are useful in. This is the second in a series of four posts.

Anders Drachen

May 20, 2014

Data & Analytics
All
 
 
Visualizing Dynamic Behavior Flow

Visualizing Dynamic Behavior Flow

One of the most important challenges in game analytics is to take the power of quantitative analysis and place it into the hands of everyone, not just trained analysts. We describe the process of developing a method for generating behavior flow profiles and visualizing how players migrate between these profiles.

Anders Drachen

April 10, 2014

Data & Analytics
All
 
 
Introducing Clustering I: Behavioral Profiling for Game Analytics

Introducing Clustering I: Behavioral Profiling for Game Analytics

Anders Drachen, Christian Bauckhage and Rafet Sifa introduce the foundations of cluster analysis for player behavior, and the background for why these kinds of techniques are useful for game analytics. This is the first in a series of four posts.

Anders Drachen

May 13, 2014

Data & Analytics
All
 
 
Data is good, but not all data is equally good

Data is good, but not all data is equally good

Effective data capture is like a sensory system for your game so you can understand the actual behaviour it exhibits rather than what we expect it to do or what focus groups tell us it might do. But can we always trust what the data tells us?

Oscar Clark

March 17, 2014

Data & Analytics
All
 
 
Navigating the hazards of game data

Navigating the hazards of game data

Effective data capture is vital to delivering games as a service. How do we know what the data means? How can we be sure we are asking the right questions?

GameAnalytics

March 3, 2014

Data & Analytics
All
 
 
Becoming A Games Analyst

Becoming A Games Analyst

Roy Hwang suggests what everyone should read before jumping into games analysis. This post outlines the process of becoming a viable games analyst, while also keeping an eye out for the most valuable resources out there, serving as a great primer for anyone who wants to take part in this burgeoning career path.

Roy Hwang

December 5, 2013

Data & Analytics
All
 
 
Balance and Flow Maps

Balance and Flow Maps

Anders Drachen brings Sean Houghton on the GameAnalytics blog to share some of his experiences with taking heatmaps to the next level by investigating balance maps in Transformers: War for Cybertron.

Anders Drachen

September 30, 2013

Data & Analytics
All
 
 
How To Detect and Prevent In-App Purchase Hacks

How To Detect and Prevent In-App Purchase Hacks

In-App Purchase hacks do not affect your game revenue as much as they affect game analytics coherence. This could lead to you taking incorrect game design and monetization decisions. Let's look at how you can limit fraud and in-app piracy.

Yaniv Nizan

November 15, 2013

Data & Analytics
All
 
 
Playstyle and Progression

Playstyle and Progression

In this post Anders Drachen introduces some of the main challenges of finding patterns in how games are played and in how play styles change across levels. He also showcases some new research results which were obtained through a thorough analysis of Tomb Raider: Underworld.

Anders Drachen

September 16, 2013

Data & Analytics
All
 
 
Five Tips for Killer First-Time Flow

Five Tips for Killer First-Time Flow

While the concept of flow has its roots in psychology, it has been in the last few years associated with the world of video games as well. Flow is defined as that state in which a person is fully immersed into a video game, which guarantees maximum enjoyment.

Michail Katkoff

April 2, 2013

Data & Analytics
All
 
 
Combatting Churn: 10 Reasons Why Players Quit Your Game

Combatting Churn: 10 Reasons Why Players Quit Your Game

Joakim Achrén, CEO at My Next Games company, has more tips to share in this guest post. Joakim rates the top ten reasons for which players tend to quit social games and also offers solutions to avoid each specific scenario.

Joakim Achrén

March 4, 2013

Data & Analytics
All
 
 
Using Drill-Down Analysis To Find Out Why

Using Drill-Down Analysis To Find Out Why

When something is missing or malfunctioning in a game, it affects how people play. When we see players spending twice as much time on level 5 as intended, something we did not plan for is happening.

Anders Drachen

January 23, 2012

Data & Analytics
All
 
 
What Is Game Telemetry?

What Is Game Telemetry?

Telemetry one of the fundamental terms in game analytics, describing the collection of data over a distance. The collection, analysis and reporting of user-behaviour telemetry is the foundation for current analytics in game development.

Anders Drachen

August 23, 2012

Data & Analytics
All
 
 
Game Data Mining: Fundamentals

Game Data Mining: Fundamentals

When you have data about players behaviour, server performance or system functionality, how do you convert it into something meaningful?

Anders Drachen

January 23, 2012

Data & Analytics
All
 
 
Metrics In Online Games: A Historical Perspective

Metrics In Online Games: A Historical Perspective

Online games are of particular interest in game data mining because their underlying business model is highly dependent on understanding player behaviour, and currently one of the major forces driving the use of and innovation in data mining in game development.

Anders Drachen

July 25, 2012

Data & Analytics
All
 
 
Measuring Player Experience

Measuring Player Experience

if we can analyze the behaviour of a player and find out whether or not the player is having a good experience playing the game, and if not why, there is a lot of revenue that we can prevent losing from players quitting.

Anders Drachen

May 8, 2012

Data & Analytics
All
 
 
The Allure Of Numbers

The Allure Of Numbers

For people working with game analysis, gameplay metrics (measures of player behavior, e.g. navigation, item- and ability use, trading etc.) is the kind of data that - if data were gemstones – would be diamonds.

Anders Drachen

February 1, 2012

Data & Analytics
All
 
 
What Are Game Metrics?

What Are Game Metrics?

While the term “game metric” has become something of a buzzword in game development; metrics have arguably been around for as long as digital games have been made, but the application of game telemetry and game metrics to drive data-driven design and development has expanded and matured rapidly in the last few years.

Anders Drachen

July 27, 2012

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