AnalyticsIQ: Turning player data into growth decisions

Fourteen years ago, we started with analytics. Today, we have grown into a full ecosystem of tools for developers, marketers, and growth teams. We’ve moved beyond being “just analytics,” and we’ve built products that give every studio the same kind of power that used to be reserved for the biggest publishers.

So, forget the patchwork of disconnected tools. Our four specialized products work together, giving you a unified way to analyze, test, and grow your games without the overhead. At the heart of it all: AnalyticsIQ.

GameAnalytics is as important to us as a radar when you're flying at night, through a thunderstorm; without it, we'd be flying blind. - Eric Park, Co-founder at Trihex Studio

What is AnalyticsIQ?

Guessing is costly. Decisions should be backed by data, not gut feeling. AnalyticsIQ helps developers and studios understand player behavior and turn it into concrete actions that improve acquisition, retention, and monetization.

It’s cross-platform (mobile, Roblox, PC/console, VR/AR), scalable from indie teams to AAA studios, and designed to give clarity to both technical and non-technical teams. With real-time analytics, pre-configured dashboards, and flexible reports, you get the insights you need to make faster, smarter calls.

Happy to use AnalyticsIQ for all of our products. Very convenient and easy to use tools give us important and detailed information to understand in-game data. - Igor Karev, CEO at Tatem Games

Addressing the challenge: Understanding players

Player behavior is complex. They churn for different reasons, convert at different points, and spend differently depending on acquisition source, platform, or feature exposure. Relying on instinct or limited data often leads to misguided product decisions, wasted acquisition spend, poor retention and lost revenue.

AnalyticsIQ is built to solve this. It transforms data into a clear story about your players, enabling you to fix problems, double down on what works, and grow with confidence.

We can easily select the KPIs we want to track and customize the visualization of the data, like for example choosing different time ranges or segmenting by event type. We can also save these custom views for later use and our team can revisit and analyze game performance over time. Also, seeing daily active users, returning users and retention metrics on these different dashboards is extremely helpful for high-level goal setting. - Lauren Frazier, CEO at RamenVR 

How developers use AnalyticsIQ

There are three main use cases that AnalyticsIQ helps with: acquisition, engagement & retention, and monetization. Let’s break them down:

Acquisition: Optimize spend with end-to-end player insights

UA spend is rising, and every dollar counts. With AnalyticsIQ, you can connect your campaigns directly to in-game behavior.

• Track campaign impact with precision: See which ads, creatives, or networks are driving installs, and whether those users actually engage and spend.
• Go beyond installs: Funnels show how players from different campaigns move through tutorials, early levels, and monetization steps.
• Measure true ROAS and ROI: Cohorts let you compare retention, lifetime value, and monetization by source.

Integrate with attribution leaders such as Adjust, Appsflyer, Kochava, Singular, Tenjin, Airbridge.

AnalyticsIQ helps us gain a better understanding of our users' behaviour so we can keep improving our games. We love the amazing and easy-to-use dashboards! - Sophie Jorgensen, Studio Manager at Copenhagen Creators

Engagement & Retention: Build experiences worth returning to

Retention is the lifeblood of successful games. AnalyticsIQ helps you uncover what keeps players engaged and what drives them away.

• Monitor key KPIs out of the box: Daily retention, session length, and playtime all available in pre-built dashboards.
• Spot drop-offs in onboarding and flows: Funnels reveal exactly where players churn in tutorials, levels, or features.
• Understand feature adoption: Matrix shows which features players embrace and which get ignored.

Segment and personalize player experience with SegmentIQ. This complementary platform from our ecosystem can also run A/B tests and remote configs for tailored experiences.

Thanks to AnalyticsIQ, we make decisions about player engagement by using heaps of custom events with relative ease. - Emre Tas, CEO at Alictus

Monetization: Maximize every revenue stream

Revenue strategies are shifting fast - IAP, ads, and webshops all play a role. AnalyticsIQ unifies them in one place.

• Support for every model: IAP, ad monetization, and direct-to-player webshops.
• Track ad revenue: Built-in support for AdMob, MAX, ironSource, Fyber, TopOn and more.
• Analyze IAP performance: Analyze revenue by item, ARPPU, and payer behavior.
• Understand webshop contributions: See how direct-to-player sales add to your bottom line.
• Optimize conversion journeys: Funnels show where players drop before making a purchase, so you can fix the leaks.

Instead of guessing which monetization strategy works, you see the complete picture and can shift focus to where the real money is.

Four reasons AnalyticsIQ is your top choice for game data

1. Cross-platform: Works across mobile, Roblox, PC/console, VR/AR.
2. Built for scale: Fits indie projects and AAA live service games alike.
3. Part of a bigger ecosystem: Works seamlessly with other tools from the GA ecosystem, creating a one-stop shop for all your dev data needs.
4. Third-party ready: Connects to attribution platforms, ad networks, IAP providers, and webshop tools.

AnalyticsIQ gives us all the flexibility we need to track custom events and specific user behaviour, allowing us to improve KPIs. It's fast, has great UI and fantastically structured data across its multiple features. - Arbak Martirosyan, COO at Koreez

The core AnalyticsIQ features

This product was built to help studios translate data into understanding. From player behavior to overall game health. While there are many features that you should explore, this is the highlight of those that our users deemed the most important:

• Real-time insights: Track player activity as it happens, monitoring engagement, retention, and revenue to see the immediate impact of updates or campaigns.
• Custom dashboards and queries: Explore your data freely. Build views that reflect your team’s focus, whether it’s player progression, economy balance, or session flow.
• Funnels and cohorts: Understand player journeys in context. See where players drop off, and identify the behaviors that drive long-term retention.
• Error and performance monitoring: Surface technical or gameplay issues early to ensure stable, consistent experiences.
• Portfolio-level overview: Keep a unified view of all your games, comparing metrics and identifying shared strengths or risks across your catalog.

AnalyticsIQ gives every team the clarity to interpret what’s happening inside their game and the context to decide what comes next.

How studios and publishers use AnalyticsIQ 

To understand how AnalyticsIQ helps developers in real life, you can read our case study on Midnite Games, known for the hit Slices with over 65 million downloads. Working with a compact 10-person team, Midnite needed fast, reliable insights into player behavior and game health, but without data overload or dev time wasted on custom tools.

Using a combination of custom dashboards, health monitoring, and funnel analysis, the studio was able to:

• Pinpoint churn triggers and identify where players drop off, helping them streamline progression flows.
• Optimize feature conversion by analyzing how different events drove engagement or purchasing.
• Reduce technical friction by tracking down crashes and performance issues, such as memory, boot time, and errors, through Health metrics.

Learn how they did it here.

Getting started

AnalyticsIQ is ready to plug into your game today through our official SDK kits. Track what matters, optimize what works, and make smarter growth decisions - all powered by your player data.

NOTE: AnalyticsIQ provides a wide range of free tools as well as advanced capabilities, accessible upon subscribing to AnalyticsIQ Pro. To learn about these capabilities, visit the AnalyticsIQ page.

‍