SegmentIQ: Precision targeting through player segmentation

Your players aren’t one uniform audience but hundreds of micro-groups, each with their own motivations, spending habits, and playstyles. Yet too often, games are run with game-wide updates or one-size-fits-all campaigns that fall flat - resulting in lower engagement, missed monetization opportunities, and wasted resources.

SegmentIQ changes this dynamic by letting studios treat their audience with the nuance they deserve. Instead of pushing the same content and updates to everyone, developers can create meaningful cohorts, test strategies with precision, and deliver personalized experiences that stick.

LiveOps is, therefore, the heartbeat of modern game management, where data meets player experience. But creating impact isn’t just about rolling out new content; it’s about making every update meaningful to the right audience.

That’s where tools like A/B Testing, Remote Configs, and player segmentation come together. A/B testing helps you experiment confidently, Remote Configs let you act on those findings instantly, adapting gameplay and offers in real time without pushing a new build, and segmentation ensures those changes reach the players they’ll resonate with most.

Together, these capabilities help developers move from blanket updates to dynamic, data-driven operations that continuously evolve with their players, resulting in improved retention, engagement, and overall player satisfaction.

When we A/B test we ask questions like: When are players leaving the game? For example, the boss in Giant Rush. If we spot that they’re leaving at the same point every time, we know we need to make a change. Small details like that really help. - Philippe Grazina, TapNation

What is SegmentIQ?

SegmentIQ gives developers the tools to create cohorts based on behavior, spending level, or in-game events, and then experiment with those groups through targeted A/B Testing. You might segment first-time players from loyal veterans, or isolate battle pass buyers to see whether they’re also more likely to engage with rewarded ads.

And these segments aren’t static but evolve in real time as players progress, churn, or trigger key in-game actions. Developers can pair this with Remote Configs to deliver personalized content instantly without pushing a new build. It’s a way to keep engagement fresh and meaningful without overcomplicating production cycles.

Part of the GameAnalytics Ecosystem

SegmentIQ is powerful on its own, but its full strength comes when combined with our analytics platform. AnalyticsIQ delivers the high-level picture of your game’s performance: funnels, cohorts, KPIs, and trendlines, while SegmentIQ takes you deeper - breaking those broad trends into micro-groups so you can see not just what is happening, but why.

Here’s how it fits together: you might start with AnalyticsIQ to spot a dip in retention. Then, with SegmentIQ, you can zoom in to uncover which segments are churning. Perhaps you will find new players failing to complete tutorials, or mid-level players hitting a difficulty wall. With that insight, you can run targeted A/B tests to fix the issue and push personalized updates to the right groups without disrupting everyone else. It’s a one-two punch for both diagnosing and solving problems.

Baloot Games: Unlocking detailed player insights with User Analysis

Baloot Games is a SegmentIQ Pro’s User Analysis and AnalyticsIQ power user, focusing on improving both retention and monetization. At first glance, their KPIs seemed stable, but digging deeper revealed that newer cohorts of players were dropping off faster than expected. Through segmentation, the team was able to identify distinct groups - those who engaged heavily with multiplayer modes, and those who preferred solo play.

User Analysis is a lot easier to use than anything else we've seen so far - and it’s already generating real value without needing a full-time Data Engineer to manage it. - Alireza Khorshidi, Baloot Games

By targeting each group with tailored updates and rewards, Baloot Games improved retention rates without having to redesign the core experience. Monetization also benefited: high-value players were identified early and nurtured with offers that felt natural rather than intrusive. What started as a retention challenge turned into a broader engagement strategy that boosted the game’s overall performance.

Or watch the video below to see SegmentIQ in action for yourself:

From blanket to precision

SegmentIQ helps studios move away from generic updates and toward data-driven, personalized engagement. By creating micro-segments, running targeted experiments, and rolling out content tailored to each player type, developers can improve retention, boost monetization, and deliver more meaningful experiences.

Combined with AnalyticsIQ, SegmentIQ is a an MVP of the GA portfolio, enabling teams to understand the bigger picture and act on it at a granular level.

For any studio looking to move beyond one-size-fits-all engagement, SegmentIQ is the tool to make it happen - contact our team to get a demo.