Blog - GameAnalytics

Personalizing Offers for In-App Monetization - Lessons from Crazy Panda

Want to use personalized offers to increase monetization for your mobile game? Ivan Kozyev, head of analytics at Crazy Panda, tells us how to do just that.

Ivan Kozyev

How Voodoo Diversified and Lowered Game Product KPIs

Voodoo redefines game success by broadening KPIs beyond retention and CPI to scale hyper-casual hits.

Youssef Gasmi

How to find Hyper-Casual Success with Rapid Testing and Development

Hyper-casual expecrts at JoyPac share with us how to use rapid testing and development to make a successful hyper-casual mobile game.

Vivian Dong

Mobile playtime increases by 62%, with IAP up by around 30% in Q1

COVID-19 is having a big impact on player behavior around the world, with overall traffic up by 46%, playtime by 62% and IAP also up by around 30%.

Ioana Hreninciuc

Customizing Rewarded Ads using Machine Learning – Lessons from Rovio

Learn how Rovio optimizes rewarded ads using AI to balance IAP and ad revenue in games like Angry Birds Dream Blast.

Sarah Impey

5 Things to Consider When Designing Hyper-Casual Games

Learn to create and design hyper-casual games by including five major phases in the process to ensure success - tips from JoyPac.

Falko Böcker

Introducing Organizations: Empowering New Functionality in 2020

We have some new updates coming to the platform over 2020. The first major change you can expect is our new account management structure, 'Organizations'.

Nikolaj Ahlberg-Pedersen

Nine Tips when adding Social Elements to your Mobile Game

Mobile gaming expert, Jupiter Hadley, turns her attention to social games, and highlights 9 lessons developers can learn when working on their own titles.

Jupiter Hadley

Hundreds of articles for game developers and enthusiasts

What good game monetization really looks like

How to think about retention: From early validation to long-term game health

What marketability really means in games and how to test it early