MarketIQ: Creative and market intelligence for winning User Acquisition

Fourteen years ago, we started with mobile analytics. Today, we’re an ecosystem.

What began as a way to understand player behavior has grown into a complete suite of tools designed to help developers, marketers, and growth teams take their games further. GameAnalytics (GA) now brings everything together under one roof: four specialized tools that give every studio the kind of power once reserved for the biggest publishers, without the overhead.

MarketIQ is one of those tools. It levels the playing field by putting world-class market and ad intelligence in the hands of any studio, whether you’re a small indie or a global publisher.

How MarketIQ closes the gap between data and decisions

In a world where trends shift faster than campaigns can launch, MarketIQ gives growth and UA teams the visibility they need to move with precision. It’s not just about tracking ads. It’s about understanding how the entire market behaves, from store performance to user engagement benchmarks.

By combining Benchmarks, Store Intelligence, and Ad Insights, MarketIQ brings together every layer of market visibility into one ecosystem. Whether you’re analyzing creative trends, comparing your KPIs against the top 2% of games, or tracking your competitors’ store performance, MarketIQ helps you identify what works, when to act, and how to grow before the rest of the industry catches up.

Mobile Benchmarks: Measure your performance against the market

Benchmarks give studios an objective view of how their games perform compared to the wider market. Using aggregated data from more than 140,000 games, teams can instantly see where they stand across every major KPI: From ARPDAU and retention to CPI and install ratio.

It’s more than comparison; it’s context. Benchmarks show what “top performance” really looks like across genres, regions, and spending tiers, helping studios set realistic goals and focus on the right improvements. Growth managers can identify when their metrics plateau, UA teams can justify spend with real-world averages, and producers can prioritize updates that move the needle.

Since we’ve been using Benchmarks, we’ve released a few different game ideas we may not have previously thought of. Ideas where there was a gap in the market and we could see an opportunity, even if it was outside our original strategy. - Alex Nenadavets, Wargaming

App Store Intelligence: Track competitors and uncover growth opportunities

Store Intelligence provides visibility into the app store landscape at scale. It aggregates and analyzes data from millions of apps across all major stores, giving teams the ability to track downloads, revenue trends, ratings, and store ranking movements over time.

With Store Intelligence, growth teams can spot rising genres, evaluate the impact of feature placements, and track how competitors position and update their games. It’s the missing link between what players see in the stores and what performance data reveals behind the scenes.

Ad Insights’ creative powerhouse

Ad Insights, which is available under MarketIQ Pro subscription, puts every creative trend at your fingertips - helping you move faster, waste less time guessing, and collaborate more effectively across marketing and creative teams.

• Creative galleries: A searchable library of thousands of real ads - filtered by genre, format, studio, or region.
• Trend spotting: Smart dashboards show what’s gaining traction before it peaks.
• Format diversity: Playables, narrative-driven ads, influencer-led UGC, and more - all with campaign details.
• Studio & portfolio breakdowns: See how leading studios structure their campaigns, spot scaling patterns, and learn from their successes.

MarketIQ provides our team with powerful tools to analyze ad performance and creative trends. It greatly informs our decision-making when producing creatives and has offered us numerous valuable insights into our UA activities. - Asbjoern Soendergaard, CEO at Tactile Games

Ad Insights isn’t just about finding cool ads. It’s about helping User Acquisition teams turn creative intel into winning campaigns. Here’s how:

• Spot a rising format: Identify a mechanic or style starting to scale in your genre.
• Adapt the concept: Reframe it in the context of your game.
• Test variations: Run A/B tests to find what resonates.
• Scale with confidence: Back your ad spend with proven data, not hunches.

The winning ratio of ads has increased significantly. When I think of our previous processes and the winning ratio, we see great improvements. - Shehroz Ali, COO at Arcadian Lab

How Voodoo builds a competitive creative engine with Ad Insights

When Voodoo’s creative team needed more than inspiration, they turned to Ad Insights to uncover which ads were actually driving results. Traditional ad libraries left them guessing, but MarketIQ allowed them to filter by impressions, publisher spend, and share of voice to identify the top-performing creatives. That shift helped them move from guesswork to strategy, deconstructing winning campaigns and fueling new ideas with confidence.

Now, MarketIQ sits at the core of Voodoo’s creative workflow: identify trends, analyze why they work, adapt insights into briefs, and test with precision. The impact is clear: Maxime Besson, Growth Creative Strategist, reviews ten times more ads per hour, while briefs carry more weight thanks to data-backed recommendations. The result? Faster workflows, stronger ideas, and more campaigns that land.

Compared to other tools like Sensor Tower or Apptica, Ad Insights offers more reliable creative data per game. The top creatives surfaced are truly the top performers, and the margin of error is noticeably lower. It’s helped us become a creative engine. I wouldn’t be able to do my job without it. - Maxime Besson, Growth Creative Strategist at Voodoo

With MarketIQ, creativity stops being a gamble. You’ll know what’s trending, where it’s working, and how to adapt it before everyone else catches on.

How to get started

MarketIQ is ready to plug into your workflow today. Search ads, track trends, and turn competitor insights into winning campaigns.

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