为工作室提供分析和市场洞察力

GameAnalytics is the leading growth and analytics platform for the gaming industry. We help studios, developers, and publishers turn player data into decisions across mobile, Roblox, PC/Console, and VR platforms. Our IQ Suite brings together analytics, creative and advertising intelligence, and data pipelines in one unified platform.

Over 100,000 studios worldwide, from solo indie developers to large publishers. Our free tier scales with any studio size, and our Pro plans add advanced capabilities for teams with dedicated data, UA, LiveOps, and engineering functions.

GameAnalytics was founded in 2011 by Morten Wulff. We were the first analytics platform built specifically for gaming, and we've spent over 14 years focused on the industry.

We process over 27 billion events every day across the games running on our platform. That scale gives us industry benchmarks and market intelligence no newcomer can replicate.

Our headquarters is in Copenhagen, Denmark, with an office in London.

Mobile (iOS and Android), Roblox, PC and console, and VR/AR. We offer SDKs and integrations for Unity, Unreal, and most major game engines. Explore the complete list of supported SDKs to learn more.

Sign up for a free account at tool.gameanalytics.com/signup, create a game in the platform, integrate one of our SDKs, and you'll start seeing player data within minutes. Our documentation walks through every step and you can use AI to integrate our SDK programmatically.

We support 30+ SDKs across game engines, platforms, and custom implementations. Game engine SDKs include Unity, Unreal, Roblox, Godot, Cocos2D, GameMaker, Flutter, Defold, Cordova, Construct, and Adobe Air. Platform SDKs cover iOS, Android, tvOS, Meta Quest, JavaScript, C++, and C#. For any environment not directly supported, our REST Collection API offers a fallback for custom implementations. See our full list of SDKs and integrations for details.

Basic integration typically takes 15 to 30 minutes for most engines. Advanced event tracking and custom setup take longer, depending on how granular you want your analytics. If you integrate the SDK programmatically with an AI coding assistant using our MCP Documentation Server, basic setup can be done in a few minutes, since the assistant pulls the correct instrumentation directly from the current documentation and writes it into your codebase for you.

No. The free tier is genuinely free, with no credit card required.

Start with core lifecycle events: session start, level or progression events, monetization events (in-app purchases and ad impressions), and any custom design events that map to your game's specific mechanics. Our starter guide on what events to track first walks through the priority order by KPI, platform, and genre.

Yes. The best way to integrate GameAnalytics with AI coding tools is through our Documentation MCP Server. It connects your AI assistant to GameAnalytics documentation so it can look up features, workflows, and configuration while you work, without you having to switch to the documentation site. AI coding agents can also read the documentation and use it to instrument the GameAnalytics SDK in your codebase automatically. Supported tools include Claude (one-click via the connector directory), Claude Code, Cursor, Cursor Agent, Codex, Antigravity, Windsurf, Visual Studio Code, JetBrains AI Assistant, Gemini CLI, Goose, and OpenCode.

GameAnalytics offers free access to core features across the suite, with optional Pro upgrades. AnalyticsIQ Pro (deeper player analytics, health monitoring, and portfolio-wide visibility) starts at $49 per month. MarketIQ Pro (competitive advertising and creative intelligence, 10 seats included) is $499 per month. PipelineIQ Pro (data warehousing, data export, and API access, incl. MCP Server access) starts at $499 per month. The MCP Server, which connects your game data to AI tools like Claude, Cursor, and Codex, is also available on its own at $149 per month. All Pro plans come with a 40% discount on annual subscriptions. See the full pricing page for feature-by-feature details.

Yes. The free tier covers the core capabilities across the IQ Suite: AnalyticsIQ (dashboards, event tracking, funnels, retention, cohorts, real-time monitoring, A/B Testing, Remote Configs, player segments) and MarketIQ (Store Intelligence for competitor rankings and metadata). It also includes free-tier access to the AI Agent (3 messages per user per day, 6 per organization). No MAU cap, no credit card required, and no expiration.

Free covers the core capabilities across the IQ Suite: analytics and dashboards, A/B Testing, Remote Configs, and player segments (all in AnalyticsIQ), plus Store Intelligence (in MarketIQ). Each product then has its own Pro tier that unlocks advanced features. AnalyticsIQ Pro adds health monitoring, hourly granularity, portfolio-wide visibility, scheduled reporting, retention triggers, dashboard sharing, and expanded AI Agent access. PipelineIQ Pro adds Data Warehouse, Data Export, Metrics API, Game Data Sharing, and MCP Server. MarketIQ Pro adds Ad Insights (competitive ad and creative intelligence).

Yes. We run a Startup Program for VC-backed studios that includes 3 months free on PipelineIQ Pro, then 50% off the base price plus $1 per 1,000 MAU above 2 million for 12 months. It also includes 50% off a 12-month MarketIQ Pro subscription and premium support. See pricing for startups for eligibility and terms.

Yes. Plans are flexible and can be changed at any time. Annual billing gets you the best price, but monthly options are available for teams that want flexibility. If you need to switch plans mid-cycle, reach out to Support, and we'll help you find the best solution.

AnalyticsIQ is our core player analytics product. It tracks player behavior, engagement, retention, monetization, and performance across your game. It's free to use with no scale limits, and Pro tier adds advanced capabilities like health monitoring and deeper analytics.

Player sessions, DAU/MAU, retention curves (D1, D7, D30 and beyond), progression events, monetization (IAP and IAA), user acquisition, technical performance, and custom events specific to your game. See AnalyticsIQ features for the full list.

AnalyticsIQ is purpose-built for games. Firebase and Amplitude are general-purpose analytics tools that can be adapted for games but don't include game-specific benchmarks, monetization event modeling, or industry context.

Yes. We have a dedicated Roblox SDK that lets Roblox creators track detailed player behavior, retention, and monetization data beyond what Roblox's native analytics provides.

Yes. AnalyticsIQ includes player segmentation, letting you build groups of players by behavior or attributes (retention cohort, spender profile, session frequency, custom event triggers, and more) and apply them across dashboards, funnels, and experiments. Segmentation is included in the free tier with no scale limits.

Yes. AnalyticsIQ includes A/B Testing on the free tier. Run controlled experiments on any part of your game (onboarding flows, monetization mechanics, difficulty tuning, UI changes), compare variants against control groups, and measure statistical significance without leaving the platform. Remote Configs are also included in the free tier so you can adjust game parameters in real time without shipping a new build.

The free tier includes pre-defined and custom dashboards, event tracking (business, resource, design, progression, ad), offline events, live event debugging, funnels, real-time monitoring, cohorts, retention analysis, matrix visualization, error tracking, A/B Testing, Remote Configs, player Segments, and free-tier AI Agent access (3 messages per user per day, 6 per organization). The free tier has no MAU cap and requires no credit card.

AnalyticsIQ Pro adds health monitoring (FPS, memory, app boot time), distributions, hourly granularity, portfolio-wide visibility, scheduled reporting, retention triggers, dashboard sharing, and expanded AI Agent access (up to 40 messages per user per day).

MarketIQ is our market and advertising intelligence platform. It includes Store Intelligence (free tier) for tracking app store rankings and metadata, and Ad Insights (Pro tier) for creative ad research across 160+ networks and 28+ platforms.

Ad Insights is our creative and ad intelligence engine, part of MarketIQ Pro. It lets UA and creative teams research what competitors are running: creatives, ad networks, regions, campaigns, and store listing changes. See the Ad Insights overview documentation.

Ad Insights combines ad intelligence and creative intelligence in a single workflow. Unlike tools focused primarily on revenue or download tracking, Ad Insights emphasizes creative research: playable ad libraries, image and video search, creative sequencing, and performance signals (DAU, retention, and spend estimates) alongside ad activity. Data refreshes same-day as creatives go live, so UA teams can act on what’s running in market now rather than reports from last week. And it’s priced for transparent self-serve access rather than sales calls.

Competitor ad creatives (video, playable, image), ad network distribution, geographic reach, audience demographics, impression estimates, ad lifecycle data, store listing changes, download and revenue estimates, DAU and retention data, and SDK stack information. See the Ad Insights features documentation for the full breakdown.

Yes. Ad Insights includes Image and Video Search: upload a screenshot or clip and find matching or visually similar creatives across our library, plus the studio behind them.

Rewarded Video Ads, Interstitial Ads, Native Ads, Banner Ads, Splash Ads, Grid Ads, and Pre-movie Ads. You can filter the creative gallery by ad type to focus on the formats relevant to your genre.

Ad Insights continuously scans networks and captures new creatives, usually within hours of them going live in market. Store listing changes are tracked in real time.

Yes. See every store listing change for any app, the moment it happens. Track updates to screenshots, descriptions, categories, and downloads, filtered by country and update type, with before-and-after comparisons.

MarketIQ from GameAnalytics starts at $499 per month billed monthly (or roughly $299 per month billed annually with the 40% yearly discount) for the Pro tier, with Store Intelligence available for free. Pro includes 10 seats.

The free tier includes Store Intelligence: track competitor app store rankings, top charts, and metadata across major app stores. Useful for benchmarking your position and monitoring competitor movement without a paid subscription.

MarketIQ Pro adds Ad Insights, our full competitive advertising and creative intelligence platform. This includes ad distribution analysis (network mix, geos targeted, ad formats, audience insights), creative insights across all creatives launched by any app, image and video search to identify creatives you find in the wild, similar audience apps for competitor discovery, app comparison across multiple apps in one view, download and revenue data on over 1 million apps, integrated SDK visibility, and Top Promoted apps ranked by paid advertising investment.

PipelineIQ is our data infrastructure product for teams that want raw game data flowing into their own systems. It includes Data Warehouse, Data Export, API Access, and MCP Server for AI agent integration.

Data Warehouse gives you continuous, structured delivery of your raw game data into your own environment (BigQuery, Snowflake, Redshift, and others). No custom pipeline engineering required, no unpredictable query costs.

Data Export lets you run custom analyses in real time and export your raw data on demand. Suited for teams that need one-off deep analysis rather than continuous warehouse sync.

API Access lets your team query GameAnalytics data programmatically, integrate it into custom dashboards, or feed it into other tools in your stack.

Yes. PipelineIQ is designed to deliver GameAnalytics data into your existing infrastructure (BigQuery, Snowflake, Redshift, and others). You keep full control of your data pipeline and query costs.

PipelineIQ from GameAnalytics starts at $499 per month with custom pricing based on your needs. There is no free tier for PipelineIQ, all capabilities sit in the Pro plan.

PipelineIQ Pro includes Custom Event Fields (an additional 50 event fields for tailored data), Data Warehouse (managed BigQuery instance for player-level and aggregated data), Data Export (raw player-level data delivered to your AWS or GCS bucket), Metrics API for accessing pre-processed aggregated data, Organization API for programmatic administration, Game Data Sharing across partner studios, and the MCP Server for AI-accessible game data through tools like Claude, ChatGPT, and Gemini.

Yes. Current features include the MCP Documentation Server for agentic SDK setup, the MCP Server for AI-accessible game data (available as part of PipelineIQ Pro or as a standalone subscription at $149 per month), and the AI Agent for autonomous analysis inside AnalyticsIQ. New features launch continuously.

The GameAnalytics MCP Server lets AI assistants like Claude, ChatGPT, and Cursor read and reason about your game’s data directly. You can query metrics, diagnose issues, and generate reports through natural language. It’s included in PipelineIQ Pro, or available as a standalone subscription at $149 per month. See the MCP Server documentation for setup and usage details.

The AI Agent (part of AnalyticsIQ Pro) is an autonomous analyst that runs inside AnalyticsIQ. It surfaces patterns, diagnoses issues, and answers questions about your data without you needing to write queries or navigate dashboards manually.

The GameAnalytics MCP Documentation Server makes SDK setup and configuration agentic. AI assistants can read our full documentation directly and help you integrate GameAnalytics faster, with accurate setup guidance grounded in the current docs. Works with Claude, Cursor, Codex, Windsurf, VS Code, JetBrains AI Assistant, Gemini CLI, and other MCP-compatible tools. Pairs with the GameAnalytics MCP Server so your AI assistant can both instrument the SDK and analyze the resulting data from the same interface.

Any AI assistant that supports the Model Context Protocol (MCP). This includes Claude, ChatGPT (through custom integrations), Cursor, Lovable, and any other tool that speaks MCP. Our integration works out of the box with the major MCP-enabled assistants.

Yes. AI features access data through the same secure permissions and authentication your team uses. Your data never trains external AI models, and access is controlled through your existing GameAnalytics account permissions.

Yes. Our Unity SDK is one of our most-used integrations, with detailed setup documentation and native support for common Unity workflows.

Yes. Our Unreal Engine SDK supports both Blueprint and C++ integration, with full documentation for setup and event tracking.

Yes. Our Roblox SDK gives creators detailed player behavior, retention, and monetization data beyond what Roblox's native analytics provides. Roblox creators can use both our free and Pro tiers.

Yes. Our SDKs work with major VR/AR platforms including Meta Quest, PlayStation VR, and PC-based VR. Several major VR studios use GameAnalytics for player analytics and monetization tracking.

Yes. GameAnalytics integrates with major MMPs so your attribution data flows through cleanly. See our integrations page for the full list.

Yes. Most studios run GameAnalytics alongside other tools, such as MMPs (AppsFlyer, Adjust), and BI platforms. PipelineIQ makes it easy to route GameAnalytics data into whatever your team already uses.

Yes. If your game ships on multiple platforms (mobile + Roblox + PC), you can track each platform in the same GameAnalytics account and see unified or platform-specific reports.

You do. Your game's data is yours. We process it to power your analytics and generate industry benchmarks, but ownership stays with you.

Yes. GameAnalytics is fully GDPR compliant. Our platform includes user consent management tools, right-to-be-forgotten support, and data processing agreements for teams that need them.

We're SOC 2 Type II certified, ISO 27001 certified, and ePrivacy Seal certified. We also hold KidSAFE certification for games targeting children. See our security page for full details.

Our infrastructure runs on major cloud providers with data centers in the EU and US. Enterprise customers can request region-specific data residency.

No. Your raw game data is not shared with other studios, advertisers, or third parties. We aggregate anonymized data to power industry benchmarks, but individual game data stays private to your account.

Our SDKs handle IDFA opt-in flows correctly on iOS, and we work with SKAdNetwork and Privacy Sandbox on Android. You can track user acquisition and monetization within the constraints of current platform privacy rules.

Yes. You can export your data at any time and delete your account. We retain data according to our terms of service and privacy policy.