This snapshot isn’t just about what’s trending. It’s about what’s performing.
To provide marketers and UA managers a competitive edge in mobile game advertising, we analyzed over 3,600 top creatives by impression volume across four key mobile game genres: Casual, Hyper-casual, Mid-core, and Hardcore. This snapshot provides a quick, data-backed overview of how the most-seen ads in each genre were built, distributed, and targeted during Q2 2025.
We break down the core pillars of mobile advertising strategies - geo targeting, ad network distribution, and ad format - to showcase how leading studios tailor their creative approaches by genre.
