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How Voodoo builds a competitive creative engine with Ad Inisghts

How Voodoo builds a competitive creative engine with Ad Inisghts

Learn how Voodoo, one of the world’s biggest mobile publishers, uses Ad Insights to cut through the noise of ad trends, build a repeatable creative engine, and scale winning campaigns with confidence.

Data & Analytics
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Baloot Games: Unlocking detailed player insights with User Analysis

Baloot Games: Unlocking detailed player insights with User Analysis

Discover how Baloot Games leveraged User Analysis, the new user-level segmentation tool from GameAnalytics, to unlock powerful user segmentation and behavioral insights, optimizing retention, balancing game mechanics, and driving faster design decisions. With flexible segmentation, real-time exploration, and zero SQL required, they turned raw player data into smarter game design and faster iteration.

Case Study
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How Ad Insights transformed Arcadian Lab’s creative and advertising strategies

How Ad Insights transformed Arcadian Lab’s creative and advertising strategies

Arcadian Lab transformed its self-publishing strategy with Ad Insights, part of MarketIQ Pro, gaining instant access to competitor insights, optimizing creative performance, and expanding into new markets.

Case Study
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Tower Defense Simulator: Perfecting balance with GameAnalytics' PipelineIQ Pro

Tower Defense Simulator: Perfecting balance with GameAnalytics' PipelineIQ Pro

Discover how Tower Defense Simulator uses GameAnalytics to optimize game balance, improve retention, and enhance LiveOps with data-driven insights and strategies.

Case Study
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Midnite’s strategic use of AnalyticsIQ Pro for game development mastery

Midnite’s strategic use of AnalyticsIQ Pro for game development mastery

Learn how Midnite Games leveraged AnalyticsIQ Pro to master game development. From optimizing health performance to tracking player behavior with custom dashboards and funnels, discover how data-driven insights helped them improve user experience and prioritize development efficiently.

Case Study
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Data-driven decisions in educational VR: The impact of GameAnalytics on GRX Immersive Labs

Data-driven decisions in educational VR: The impact of GameAnalytics on GRX Immersive Labs

From real-time user insights to kid-safe data compliance, this case study reveals how they enhanced student engagement while saving development time. Learn how data-driven decisions empowered GRX Immersive Labs in transforming their latest VR educational app.

Case Study
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Insights in Action: VRMonkey's Rise Fueled by GameAnalytics

Insights in Action: VRMonkey's Rise Fueled by GameAnalytics

Renowned for their co-development of the blockbuster VR game “Drunkn Bar Fight,” VRMonkey’s success story is intricately woven with their strategic use of GameAnalytics. Discover how this team elevated player engagement, boosted game popularity, and navigated the unique challenges of the VR gaming realm using data and insights.

Case Study
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Roamer Games: Powering Game Development by Combining GameAnalytics and AI

Roamer Games: Powering Game Development by Combining GameAnalytics and AI

Integrating GameAnalytics at the early stage of game development can help optimize your game from the get-go. Read along to learn how Roamer Games put data to good use and improved players’ experience.

Case Study
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How GameAnalytics empowers HyperVR's immersive VR games

How GameAnalytics empowers HyperVR's immersive VR games

Analytics is a crucial ingredient to perfecting your games. But it can be a pain if it’s not available for you in one place. That’s why HyperVR use GameAnalytics' AnalyticsIQ.

Case Study
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Developing a #1 VR MMO: Ramen VR's journey with GameAnalytics

Developing a #1 VR MMO: Ramen VR's journey with GameAnalytics

Discover how the creators of Zenith: The Last City, a #1 hit across mutliple VR platforms including Quest, Steam and PS VR, use data-driven insights and features like Data Warehouse to improve user engagement.

Case Study
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Happy Volcano: Why a growing studio picked Data Warehouse

Happy Volcano: Why a growing studio picked Data Warehouse

The key to data is being able to read it. This is why Happy Volcano decided to use Data Warehouse to organize and gather their data.

Case Study
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How Splitting Point caught 80% more bugs with real-time data

How Splitting Point caught 80% more bugs with real-time data

Discover how a top Roblox developer, Splitting Point, were able to test for bugs, improve their level design and update regularly using real-time data.

Case Study
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Trihex Studios: Delighting 40M players with analytics

Trihex Studios: Delighting 40M players with analytics

The story behind Trihex Studios and their hit Roblox title, Redcliff City. Learn why they integrated GameAnalytics and how they use this data to evaluate and ship the most engaging new features into their open world game.

Case Study
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19 hit games, 50% more LTV: The impact of GameAnalytics on TapNation

19 hit games, 50% more LTV: The impact of GameAnalytics on TapNation

Read how TapNation efficiently repeats success and builds hit games using accurate, reliable data from GameAnalytics.

Case Study
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How Wargaming uses Benchmarks to focus on successful game ideas

How Wargaming uses Benchmarks to focus on successful game ideas

Discover how Wargaming uses Benchmarks from MarketIQ to save money, improve their developers’ morale, and figure out which ideas to focus on, and which to cut.

Case Study
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How the devs behind Crossy Road and Shooty Skies became mobile masters

How the devs behind Crossy Road and Shooty Skies became mobile masters

Since launch, Crossy Road has had more than 50 million downloads. Learn how we helped the developers behind this smash-hit improve everything from gameplay, to IAP, progression and retention.

Case Study
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How Voodoo identifies hundreds of hit titles with GameAnalytics

How Voodoo identifies hundreds of hit titles with GameAnalytics

Learn how GameAnalytics helps Voodoo get predictive insights about early-phase games and gather crucial feedback based on data.

Case Study
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How JoyPac uses AnalyticsIQ to evaluate games for publishing in Asia

How JoyPac uses AnalyticsIQ to evaluate games for publishing in Asia

Since 2018, JoyPac has released 15 games in APAC, several of which were hits (top 3 in the most downloaded games on iOS in China). Learn about their success in the East, and the data-driven evaluation process the fuels it.

Case Study
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How Homa uses AnalyticsIQ to propel their game into top charts globally

How Homa uses AnalyticsIQ to propel their game into top charts globally

Learn how Homa increased player retention rates in Balls vs Lasers by more than 14% to secure their place at the top of global charts – in Korea and beyond.

Case Study
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How SOFTGAMES uses AnalyticsIQ to win big with FB messenger games

How SOFTGAMES uses AnalyticsIQ to win big with FB messenger games

Find out how the world’s largest HTML5 games provider used AnalyticsIQ to improve engagement and grow revenues for their entire FB Messenger portfolio.