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How Voodoo builds a competitive creative engine with MarketIQ

How Voodoo builds a competitive creative engine with MarketIQ

Learn how Voodoo, one of the world’s biggest mobile publishers, uses MarketIQ to cut through the noise of ad trends, build a repeatable creative engine, and scale winning campaigns with confidence.

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Baloot Games: Unlocking detailed player insights with User Analysis

Baloot Games: Unlocking detailed player insights with User Analysis

Discover how Baloot Games leveraged User Analysis, the new user-level segmentation tool from GameAnalytics, to unlock powerful user segmentation and behavioral insights, optimizing retention, balancing game mechanics, and driving faster design decisions. With flexible segmentation, real-time exploration, and zero SQL required, they turned raw player data into smarter game design and faster iteration.